Branding for Entrepreneurs: Building an Aspirational Brand in the Instagram Era Marketing | Social Media Do you have a great idea for a brand, but you're just not sure quite how to establish it online? Never fear — Cyndi Ramirez-Fulton, entrepreneur and founder of Chillhouse, is here to help!
How to 10x Your Business (and Your Life) In this mini-course, serial entrepreneur, investor and best-selling author Tim Ferriss will encourage you to try five experiments to 10x your business and your life.
Hiring Top Talent (and Keeping them Happy) In this course you'll learn from leaders at Shopify how to hire top talent to help you grow your company for the long-term.
Wholesale Strategies to Scale If you haven't ventured into wholesale, perhaps these are some of the thoughts that have stopped you in your tracks. If you have the desire to create a wholesale marketing channel, but no idea where to begin...you're going to this course. Your instructor, Amy Welsman is a wholesale strategy and growth expert who is incredibly passionate about helping entrepreneurs create a wholesale channel for their business.
Grow your Sales by Understanding Visitor Behavior In this course you’ll learn how to better understand visitor behavior on your store, which can ultimately help you grow your sales. We’ll cover how to organize your store to highlight high-margin products, engage with customers to better understand their needs and recognize the behavior of high-value customers. This course is for Shopify store owners looking to simplify website optimization, improve product listings and grow their business quickly and for the long-term.
Grow Your Holiday Sales or Product Launch Revenue (with Ads) Learn everything you need to know to run a successful holiday sale campaign (or launch a new product). Your instructor, Gamal Codner, has spent over a million dollars on Facebook and Instagram ads at a profit and trains dozens of entrepreneurs each month on how to use ads. You’ll learn the complete Black Friday strategy to use and how using this strategy will generate more revenue for your business during peak sales times.
Grow Your Business with Instagram In this course, you‘ll get the behind-the-scenes strategies and templates you can use to 10x your following and (ideally your customers) on Instagram.
Google Ads for Ecommerce In this 60 minute course, your instructor Daniel Patricio will teach you how Google Ads works and why you should advertise on it.
Goal Setting with Daymond John In this course, you get an inside look at how Daymond helps entrepreneurs set goals and follow through to achieve them.
Getting Started with Shopify Shopify will grow with you from Day 1. When you start your Shopify store, you have access to enterprise level software when you’re first starting out. Whether you’re starting a side hustle or planning to build a million dollar business, you’re in the right place to learn how to use Shopify. This course is most helpful if you currently have a product or service you’d like to sell.
Facebook Ads for Beginners: Retention and Loyalty In this 60 minute course, learn the step-by-step process to use Facebook and Instagram advertising to re-engage visitors of your Shopify store.
Ecommerce Email Marketing 101 In this course, you’ll learn how to build an engaged email list and automate your email marketing campaigns for maximum impact on your bottom line.
Disrupting an Industry In this mini-course taught by Debbie Stirling, CEO of Goldieblox and mentor on Discovery's I Quit, you'll learn three principles to disrupt an industry.
Create Exceptional Customer Service Experiences Discover how to create exceptional customer service experiences at any stage in business. Taught by Mat Patterson, Customer Service Evangelist at Help Scout you'll practical tips to help you make customer service a competitive advantage.
Build a Revolutionary Company In this mini-course taught by entrepreneur and philanthropist, Marie Forleo, learn her principles for building a revolutionary business.
Build a Print-on-Demand Empire Print-on-Demand is one of the fastest growing business models for ecommerce entrepreneurs. In this course you’re learn from serial ecommerce entrepreneur Adrian Morrison, who will teach you the step-by-step process to create your print on demand store from start to scale (the level of success is up to you).
Breakthrough Branding In this mini-course, learn from the genius of Jean-François Bouchard chairman and co-founder of iconic agency Sid Lee. Get candid tips and advice to help you create breakthrough branding for your business.
AIDA Framework: Advertising Philosophy 101 Good ad creative sells products. So how do you create engaging Facebook ads that capture customer’s attention and converts to sales? In this course Taylor Holiday, CEO of Common Thread Collective and Co-Founder of ADmission will teach you the AIDA framework for ad creative that leads to ROAS (Return on Ad Spend).
Advanced Facebook Ads: Customer Acquisition In this course, you’ll learn how to get new customers to your online store. From setting a budget to testing your ads, Shopify business owner Ezra Firestone will share his steps for successful interest-based targeting.
TUS100 – Sustainability Essentials & The Triple Bottom Line This is the first course on your learning journey; it lays the groundwork for all your further and continued learning. Sound fundamentals will benefit you every step of the way.
Introduction to SEO: Tactics and Strategy for Entrepreneurs Join "Wizard of Moz" Rand Fishkin for a dive into the heart of SEO. This 90-minute class shares actionable insights and tactics for optimizing your content and organically raising the online presence of your business and brand.
Merch By Amazon: Start Your Own Successful T-shirt Business Online Merch By Amazon is a great print on demand platform. You can easily make money on this platform. Just upload your design and Amazon does the rest of it. (prints the t-shirt, delivers it to the customer, takes care of returns, etc.) And you get paid for every unit of t-shirts is sold.
Build your Shopify eCommerce Store step by step (0 coding) If you’re thinking of creating your own online store and don’t know how to do it then this course is the perfect solution for you. In this course, I will show you step by step how to build your online store using Shopify, the best and easiest ecommerce platform ever.
E-Commerce Essentials: How to Start a Successful Online Business Starting an online business is a great way to spark your entrepreneurship journey and build up passive income—but where to begin? Join BigCommerce’s Tracey Wallace for this one-hour class where you'll dive into all the essentials and explore how to identify marketable products, create a store, and build a successful marketing strategy to drive traffic and sales. Tracey breaks down the process of getting started into a manageable step-by-step process that you can easily follow.
How To Use Psychology To Create Better Facebook Ads If you are looking for scientifically proven strategies and techniques on how to get your Facebook marketing the attention it deserves, take a look at what you will find inside this class.
Social Media Marketing: Top Tips for Growing Your Followers & Going Viral Want to learn my top strategies for using social media to grow your followers and cultivate a strong brand? If so, this class is for you!
Demystifying QA: Tools to Improve Your Online Customer Experience A successful business needs a strong foundation! Join MailChimp’s Alianor Chapman for a free 25-minute class on testing and improving online experiences that help you — the freelancer, small business owner, and entrepreneur — achieve your business goals.
Getting Started With Email Marketing | Learn With MailChimp Join MailChimp's Allyson Van Houten and learn how to craft an email marketing strategy that helps you — the small business owners, freelancers, and startup teams — accomplish your business goals.
The Creative Entrepreneur’s Toolbox: Interviews that Inspire In this non-traditional class, you'll gain access to a series of interviews that cover essential topics for the creative entrepreneur like marketing, design, and branding. These interviews were originally part of an initiative called The Board, which is a group of 100 creators that are working together to redefine the K-Swiss brand.
Branding for Entrepreneurs: Building an Aspirational Brand in the Instagram Era Do you have a great idea for a brand, but you're just not sure quite how to establish it online? Never fear — Cyndi Ramirez-Fulton, entrepreneur and founder of Chillhouse, is here to help!
Strategy: Essentials for Management, Consulting and Startup Success Strategy: Essential Foundations for Management, Consulting and Startup Success is a complete, comprehensive introduction and overview of strategy, taught by Chris Bolman, an entrepreneur, startup advisor and former VP of Marketing at Percolate.
Going Freelance: Building and Branding Your Own Success Now more than ever, we live in a freelance world, Eager to take the plunge or level up your own freelance game? Join Working Not Working's Justin Gignac and Claire Wasserman for a 50-minute dive into the essentials of going it on your own.
Entrepreneurship Hustle: From Business Plan to Real Success Every lesson is illuminated with real-world stories from his life as a top restaurateur, with insights that apply to everyone aspiring to open their own small business - It's perfect if you're looking for hustle inspiration, thinking of opening your own spot, or just curious about how great business are born.
Modern Leadership: Give & Get Honest Feedback at Work Join Know Your Company CEO Claire Lew for an actionable class all about giving and getting honest feedback at work - Packed with research, statistics, and scripts, each lesson tackles common scenarios and practical methods you can immediately start using in your day-to-day.
Storytelling for Leaders: How to Craft Stories That Matter Stories are everywhere. As a leader, it’s up to you to communicate meaningfully about your work and your aspirations. Whether it’s for marketing materials, a client presentation, a unifying story to fire up your team, an investor pitch, or simply a story about you as a person — this 25-minute class with the founder of SYPartners, Keith Yamashita, will teach you how to craft a compelling story that matters to your audience.
Personal Branding: Crafting Your Social Media Presence Join Wit & Delight creator Kate Arends for a strategic class on how to create, evolve, and leverage your online personal brand for growth!
How to Start a Startup: From Idea to Innovation This one-hour class is a perfect introduction to the world of startups—giving you insights, frameworks, and tips so you can navigate one of today's fastest-growing business sectors with confidence.
Growth Marketing Essentials: Build Effective Acquisition Funnels Ever wonder how to get more people to read your email newsletters, engage on social media, or click on your ads? It’s all about the marketing funnel.
Funding Your Business: Demystifying Venture Capital Ready to raise money for your business? Join Union Square Ventures Managing Partner Albert Wenger and learn how to navigate the world of venture capital with confidence!
Art of the Start: Turning Ideas into High-Growth Businesses Bill Reichert and Guy Kawasaki have partnered on countless new businesses over the years, guiding emerging companies as both professionals and investors. Our seed-capital investment fund, Garage Technology Ventures, provided early support for major startups like Pandora, and we continue to meet with hundreds of aspiring entrepreneurs every year.
Context is Key: Social Media Strategy in a Noisy Online World Don't just tell your brand's story, tell it right. Learn to develop a results-driven social media strategy perfectly adapted to each major social media platform—a strategy that guarantees your brand is telling the right story in the right context. Gary will break down the right story for every relevant platform—Twitter, Facebook, Tumblr, Instagram and Pinterest—all in under 90 minutes. These are the same tactics Gary's used to grow brands like GE, PepsiCo, and the NY Jets. Any opportunity to enter Gary's brain is an exciting one, and this class is no exception. Don't miss it.
Introduction to Social Media Strategy | Learn with Buffer Create a social media strategy that works with digital marketing strategist Brian Peters and Buffer in this 45-minute, straightforward class.
Email Marketing Essentials: Measuring Impact with Metrics Join MailChimp’s Chief Data Scientist John Foreman to learn about the email marketing metrics that can help you — the small business owners, freelancers, and startup teams — accomplish your business goals
Email Marketing Essentials: Writing Effective Emails Join MailChimp’s Kate Kiefer Lee and learn how to write a marketing email that helps you — the small business owners, freelancers, and startup teams — accomplish your business goals.
Get it Made, Get it Sold: The Basics of Sourcing & Sales for Entrepreneurs Pricing? Vendors? Timelines? Learn how to get products made, sold, and successfully delivered with this essential class for creative entrepreneurs!
Analytics & Authenticity on Instagram: Crafting Your Digital Presence Make yourself known on Instagram with this 45-minute class with designer and illustrator Sophia Chang.
Email Marketing for E-Commerce: Tips and Tools to Increase Sales Eager to take your email marketing to the next level, and start increasing sales? This tactical 25-minute class with MailChimp’s Director of VIP Services, Ariana Hargrave, shares tools and tips you can put into action today to send better emails and achieve your business goals