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Finding Product Market Fit: Why it Matters and How to Grow Profitably

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34 mins • 8 lessons

This course will take you through finding PMF (product market fit), including the steps you need to take in order to find it, how you know you’ve found it and what to do once you’ve found it.

PMF is one of the most important aspects of building a business, deciding what to sell or creating a product. It is also a powerful tool that can propel your business forward. Through Salima’s experience building SAMARA, she will share valuable lessons she’s learned and experiences she’s had along the way.

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• What is product market fit (and why it matters)
• How to decide what to sell
• How to get your first product made
• How to start selling
• How to know you’ve found product market fit
• How to grow profitably while creating a lasting impact with your product

About Your Instructor

Salima Visram is the Founder of SAMARA – a brand focused on finding the best materials, and making the world better, through fashion. SAMARA was launched 3 years ago with $500 and a production run of 10 bags, and has now sold over 150,000 products, generating over $5m in revenue and creating impact with every purchase through an initiative Salima started prior to SAMARA – The Soular Backpack. Soular provides children in East Africa, where she grew up, with solar powered backpacks so they can do their homework every night without the use of the carcinogenic kerosene lamp. Soular and SAMARA have been featured in Vogue, Forbes, Business Insider and Refinery29.

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