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E-Commerce Essentials: How to Start a Successful Online Business

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ABOUT THIS CLASS
Starting an online business is a great way to spark your entrepreneurship journey and build up passive income—but where to begin?

Join BigCommerce’s Tracey Wallace for this one-hour class where you’ll dive into all the essentials and explore how to identify marketable products, create a store, and build a successful marketing strategy to drive traffic and sales. Tracey breaks down the process of getting started into a manageable step-by-step process that you can easily follow. You’ll learn how to:

Choose the right product by finding your product niche

Ensure you can sell it by evaluating market viability

Understand the competition by conducting a competitive analysis

Determine the right platform for selling your product

Make your business profitable by creating a content marketing strategy

Whether you’ve got a side-hustle you want to turn into a full-time gig, or have been looking for a way to break out of the 9-5 grind and work for yourself, this is the place to start. 

By the end of the class, you’ll have the foundation you need to set yourself up for long-lasting success and a toolbox of tips that you can constantly draw from as you continue through your journey.

CLASS PROJECT
Share your store’s website!

9 Videos (1hr 3m)presented by Skillshare
Join Skillshare and get 2 months of Skillshare Premium Membership FREE. Unlock unlimited access to this Premium class along with thousands of classes taught by creators from around the world. No commitments. Cancel anytime.

About The Presenter:
Tracey Wallace is the Editor-in-Chief at BigCommerce, where she covers all things E-Commerce: marketing, design, development, strategy, plus emerging trends, including omnichannel and cloud replatforming. She works with retail experts and influencers to educate business owners, E-Commerce managers and the c-suite at large, enterprise retailers on how to drive more traffic, increase sales and connect disparate data streams to fulfill consumer shopping expectations.



• INDUSTRY RESOURCE aims to inform and inspire you with recommendations of tools, products, and services to help you build a thriving business. From time to time we promote certain products and services via affiliate links, which means we earn a commission for any customers we refer and in turn, you help to support INDUSTRY RESOURCE when you purchase something through one of our links. Having said that, we take your trust very seriously so we only promote those products or services that we have investigated and truly feel deliver value to you.

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