ABOUT THIS CLASS
In this non-traditional class, you’ll gain access to a series of interviews that cover essential topics for the creative entrepreneur like marketing, design, and branding. These interviews were originally part of an initiative called The Board, which is a group of 100 creators that are working together to redefine the K-Swiss brand.
Blogger Natalie Suarez sits down with some top creative entrepreneurs to go through their experience building their businesses. You’ll learn from:
Sharmadean Reid, founder of WAH Nails over in London, will provide some pointers on developing your business plan.
Scott Sasso, founder of 10Deep here in New York, will speak on brand positioning, which will allow your consumers to distinguish your brand/business from everybody else.
Tyler Gage and Dan Mccombie – founders of Runa Tea, a tea company supporting indigenous farmers in the Amazon. They’ll give some tips on building community and conscience into your business.
The Fat Jewish, everyone’s favorite instagrammer, who gives some insight on social media strategy and how you can leverage today’s platforms to build your brand.
Rachel Wang, fashion director of Allure Magazine, speaks on the importance of your lookbook and Brand Imagery as a product company.
Jeff Staple provides tips on telling a story through your products.
Share an element of your business based on the interviews in this class
7 Videos (51m) – presented by Skillshare
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ABOUT THE PRESENTER
Jeff Staple, Founder, Staple Design
In 1997, jeffstaple walked into a boutique in New York City wearing a shirt he printed in his silkscreen class at Parsons School of Design. He had no intention of even wanting to start a brand. He walked out of that store with an order of 12 shirts. Staple was officially open for business. What started as a small T-Shirt line handmade by jeffstaple, grew organically and began to gain visibility in NYC. In the process of building this burgeoning brand, Nike asked jeffstaple in 2005 to create a special commemorative sneaker that would represent New York. The Staple Pigeon Dunk SB was conceived and lead to much fanfare upon its release and exposed Staple—as well as sneaker culture—to the masses.
StaplePigeon is now a world renowned brand which reflects the gritty and never-ending energy New Yorkers (and all urban dwellers) possess. It not only exists as a representation of New York, but The Pigeon is also the influence behind Staple’s extensive apparel range and collaborative items available across the world. Inspired by street culture and design, Staple’s reach encompasses many different landscapes such as fashion, music, sport, and art.
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