This is a great question, because optimization for B2B startups is always a little different from optimization for B2C businesses. However, I’m going to change your question slightly. It’s important to bear in mind that you need to optimize your entire marketing and sales funnel, not just your sales funnel.

PR (actually all marketing) takes time. Even in today’s ultra-quick Instagram world, it usually takes time to see traction from your public relations campaign.

Ignore all advice about doing what you are passionate about, that will blind you into ignoring danger signs and screwing up. If you have never done a business before, literally start anything, what you need is experience, sure you can short cut some experience, but make no mistake about it, you have to grow at your pace.