Marketing In The Post Pandemic Times Ecommerce | Marketing With respect to all the personal heartache this pandemic has caused, it looks like we are in fact emerging into the new future which looks like… what? Hear from thought leader Guy Kawasaki, along with top Sport and Active Lifestyle industry executives who discuss how they’re planning for the road ahead.
What is Branding? How To Build A Successful Brand In 6 Steps In this video we will show you how to build a meaningful, recognizable brand for your online business.
5 Business Ideas from Successful Entrepreneurs Get five business ideas—and learn how much money you need to get started—from 7-figure entrepreneurs Marco and Georg.
5 Ways to Find Business Ideas that are Profitable in 2021 Learn how a multi-million dollar entrepreneur finds profitable business ideas that anyone can start online. 23-year old Jason Wong is the founder of Doe Lashes, a Shopify store that’s on track to make $5 million in revenue in 2021. In this video, he shares five ways to find unique business ideas by studying existing business ideas.
How Pono Woodworks achieved sustainable growth In a world of mass produced gifts and souvenirs, Pono Woodworks is making a change. Brett sources wood from already fallen Hawaiian Koa trees, protecting the living ones from logging. Sharing the story behind the brand was key for Brett. But, as a solopreneur, it was also a constant challenge. He needed an easy and affordable way to reach people with his products.
The Official Shopify Tutorial for 2021: Set Up Your Store the Right Way So, wondering how to set up a Shopify store? In this Shopify tutorial for beginners, we will take you through step by step on how to create a Shopify store. By the end of this video you will be ready to launch your new business in no time.
The Life Of A Rebel: Rebecca Minkoff On this episode of The Life Of A Rebel we catch up with Rebecca Minkoff and talk about her entrepreneurial journey. From selling on the street to creating her own namesake brand - Rebecca has worked her way to the upper echelon of the fashion industry. Next month, Rebecca will be releasing her first book titled Fearless.
The Life Of A Rebel: Chris Do In this episode of The Life Of A Rebel, we sit down with Chris Do (founder of The Futur and Blind) and chat about his upbringing, his first taste of entrepreneurship, work life balance, thoughts on brand & branding and much more.
Marketing In The Post Pandemic Times With respect to all the personal heartache this pandemic has caused, it looks like we are in fact emerging into the new future which looks like… what? Hear from thought leader Guy Kawasaki, along with top Sport and Active Lifestyle industry executives who discuss how they’re planning for the road ahead.
Guy Kawasaki – Marketing in the Post Pandemic Times With respect to all the personal heartache this pandemic has caused, it looks like we are in fact emerging into the new future which looks like… what? Hear from thought leader Guy Kawasaki, discuss how you should plan for the road ahead.
The Life Of A Rebel: Babba Rivera In this episode, we talk about Babba's humble upbringing in Sweden, her relentless curiosity, her time at Uber and (then startup) Away, her plan to build the next clean haircare beauty brand and much more.
John Gonsalves – VP of Direct to Consumer & Digital, TaylorMade Golf Company TaylorMade prides itself on being “willing to do anything to make our golfers better.” That claim was put to the test when many of the brand’s traditional experiential channels and in-person fittings were put on hold indefinitely. VP of Direct to Consumer & Digital Jim Gonsalves takes us through the journey as his brand shifted focus to embrace an increased importance of Direct To Consumer sales. John shares details about who TaylorMade is targeting and how the brand takes a holistic approach to reaching those consumers across multiple channels. Hear how a focus on personalization, customization, and exclusive product is leading a push that has shown success in subscription services and virtual experiences.
The Life Of A Rebel: Tim Ferris In this episode of The Life Of A Rebel, we sit down with my friend and mentor Tim Ferriss. Tim is a New York Times bestselling author of the 4 hour workweek and the 4 hour body as well as the host of the infamous "Tim Ferriss Show". Tim details his journey through entrepreneurship, his love of infomercials and why he'd chose "relentless focus" over hustle.
Jenny Wassmer – Ecommerce Sales Director, Thule Group If dealing with supply disruptions and mitigating a crushing increase in the burden on your customer service team sound like familiar problems, then you’ll especially appreciate Thule’s Ecommerce Sales Director, Jenny Wassmer’s insight. She shares the company’s biggest growth categories and thoughts on a truly omnichannel journey vs the multichannel existence that most companies are navigating currently.
Jim Huether – CEO of Hyperice Hyperice CEO Jim Huether shares some candid insight about how the company was able to adapt and quickly re-evaluate its connection with consumers at all stages of their journey. Hear how strategic acquisitions and relationships with world class athletes are building a holistic ecosystem that’s resonating across all channels.
The Life of A Rebel: Michelle Cordeiro Grant In this interview, Michelle Cordeiro Grant (founder and CEO of Lively) speaks about how she took her experience working for Victoria's Secret and built a business around that to disrupt the lingerie industry.
The Life Of A Rebel: Daymond John Daymond John (star of ABC's Shark Tank, founder of FUBU and New York Times bestselling author) grew up in Hollins, Queens and overcame his past business failures and dyslexia to become a household name. Daymond has been an inspiration to countless entrepreneurs throughout the world and he's been a personal mentor to me & Shopify for a number of years.
Dear Entrepreneurs: We Build For You Shopify President Harley Finkelstein spent some time memorializing Shopify’s Purpose: the mandate behind our mission. Our strategies and tactics will always evolve, but our purpose and mission are here for good.
The Life Of A Rebel: Jon Wexler Celebrity and influencer commerce has changed our industry in recent years. Jon Wexler is one of the true pioneers in this space. In this episode, Wex talks about how he revolutionized the field for Adidas and the lessons he learned along the way of working with Kanye (YEEZY), Beyonce and Pharrell Williams on his way to becoming sneaker royalty.
The History of Flash Sales Whether your brand is dropping an exclusive new product or running a promotion during one of the year's biggest shopping events like Black Friday Cyber Monday, many of these transactions will happen in flash sales. But before you run to drastically slash prices, advertise your sale, and wait for customers to beat down your digital doors, you need to do some learning and planning first.
The Life Of A Rebel: Gymshark’s Noel Mack In this episode of The Life Of A Rebel we learn content creation strategies with one of the best in the world, Gymshark's Noel Mack. From the small business created by two kids to the billion dollar brand they’ve become, Gymshark has found a way to compete with and stay ahead of their competitors by creating engaging and compelling social media content. Creating content for your brand is one of the most effective ways to market and sell your online business’ products or services.
What Is Dropshipping? How To Start Dropshipping on Shopify So what is dropshipping? Basically, Dropshipping is a fulfillment model that allows you to buy products directly from suppliers and manufacturers, who will then ship them directly to your customers. This video will show you how to identify winning products with Oberlo, find a dropshipping suppliers, and market your products. By the end of this video, you'll understand dropshipping on Shopify and set your dropshipping business up for success and beyond.
Jason Brown – VP Marketing, Champs Sports / Eastbay We spoke with Jason Brown, VP Marketing at Champs Sports / Eastbay about the brand's transition during COVID with retail, and how they addressed the social unrest & diversity and inclusion within the company.
60 Seconds of Sustainability #5 – Time for a career pivot? Is it time for a career pivot to sustainability? I really want to be a part of this movement... Well, maybe, but maybe not. Hear me out: Just because you want to make the world a better place doesn’t mean you have to abandon the role you love and are passionate about (and probably really good at!).
60 Seconds of Sustainability #4 – Developing a sustainability program These things take time, that’s for sure. Time, effort, resources…but there’s another thing a good sustainability program takes…heat from all angles. Think Grilled Cheese.
Has Your Team Learned Enough About Sustainability? Have You!? When it comes to sustainability at your brand: There’s a gap between those who know and those who want to - and even need to - know. All the work you put into your sustainability strategy and initiatives in the back of the house, will get lost in translation if your front of the house is not fully tuned in, aware, and knowledgeable. I’ve seen way too many sustainability initiatives and product collections be incorrectly explained or sold when it comes to the final customer transaction (in person, or online). Don’t let this happen.
60 Seconds of Sustainability #3 – Wages Today’s topic: Wages. . The first goal mentioned in the UN Sustainable Development Goals is No Poverty. To address that, we have to talk about wages. Three concepts for you today: the subsistence level, a minimum wage, and a living wage. Know the difference.
60 Seconds of Sustainability #2 – What to look for on your toilet paper! Give me 60 seconds, I'll give you sustainability tips, insights, suggestions, definitions and more. Today’s episode: Three certifications and a word to look for when buying paper products - and yes, that means #toiletpaper
60 Seconds of Sustainability #1 – Three Words to Know Give me 60 seconds, I'll give you tips, insights, suggestions, definitions and more. Here are three foundational words you need to know when talking about and learning to understand sustainability. If I told you here, you might not watch the video :) Understand sustainability better and prepare yourself for the new economy that is being created as we speak. Better for people, better for the planet.
Brian Garofalow – Igloo Chief Marketing Officer There’s been a buzz around the action sports & lifestyle industry for a while now about what Brian Garofalow, or “BG” as he’s best known, has been doing over at Igloo. The iconic brand has enjoyed renewed energy and success, especially at lower price points where the classic Playmate model has seen explosive growth through strong collaborations with well-known licensing partners like Disney, Nickelodeon, Andy Davis, Independent and more.
Retail Power Hour Our focus is on helping small businesses be successful online. That’s why we recently held a Power Hour for Retail, bringing together industry professionals with our marketing experts to chat about how they have been able to power on this year.
Vans Global President Doug Palladini Vans Global Brand President Doug Palladini shares a comprehensive update on one of the world’s most successful brands.
In My Eyes: Iva Pawling, CEO and Co-Founder of Richer Poorer In My Eyes is a series of lectures through the eyes of brand founders who turned their passionate creative lifestyle into a business. Filmed on location at the University of Southern California Marshall Business School’s Greif Center for Entrepreneurial Studies by Professor Mike West
In My Eyes: Jeff Kearl, Executive Chairman and Co-Founder of Stance In My Eyes is a series of lectures through the eyes of brand founders who turned their passionate creative lifestyle into a business. Filmed on location at the University of Southern California Marshall Business School’s Greif Center for Entrepreneurial Studies by Professor Mike West
In My Eyes: Selema Masekela, Co-Founder of Alphanumeric In My Eyes is a series of lectures through the eyes of brand founders who turned their passionate creative lifestyle into a business. Filmed on location at the University of Southern California Marshall Business School’s Greif Center for Entrepreneurial Studies by Professor Mike West
In My Eyes: Mike Shinoda, Co-Founder of Linkin Park and Fort Minor In My Eyes is a series of lectures through the eyes of brand founders who turned their passionate creative lifestyle into a business. Filmed on location at the University of Southern California Marshall Business School’s Greif Center for Entrepreneurial Studies by Professor Mike West
In My Eyes: Amanda Chinchelli, Founder of Seea In My Eyes is a series of lectures through the eyes of brand founders who turned their passionate creative lifestyle into a business. Filmed on location at the University of Southern California Marshall Business School’s Greif Center for Entrepreneurial Studies by Professor Mike West
FastFWD Presents: Fashion & The New Retail Landscape With so much uncertainty around fashion and the retail landscape, Fast FWD has enlisted Meg DeCubellis, a professor of Fashion Design at The Rhode Island School of Design and Rich Stein, CEO of Digitize Your Brand to discuss the future of physical retail, and how fashion designers and business leaders can build shopping experiences for a post-COVID-19 future.
Dear Brands We Must Keep Moving Forward A letter to brands, entrepreneurs, influencers, and more who are contemplating and implementing your recovery. We can't take our attention away from the social and environmental impacts that our products have; we've made so much progress. Let's move forward, not backwards. Get your team up to speed with sustainability knowledge so they can help drive your programs forward effectively. Best wishes, and good luck as you navigate yours!
Help Desk – Post Graduation, Your Sustainability Career Got questions related to sustainability, triple bottom line, careers, brand building, and conscious capitalism? I'll do my best to answer them. Whether about product, your career track, purchasing decisions, or more - send 'em over! This episode's inquiry: "I am extremely interested in learning about your career within sustainability and how you navigated your career post-grad. Any insight would be greatly appreciated."
Sustainable Fashion? Triple Bottom Line? Here’s what to ask of your favorite brands. What should you be looking for in corporate sustainability messaging (and commitments) from your favorite brands? What can give you confidence that a fashion brand isn’t greenwashing their messages, or dangling mediocre marketing claims of “eco- this”, or “eco-that” in front of you to win your loyalty?
Sustainable Fashion: Think Product Life Cycle In this video, we'll take a high-level look at the foundational concept of understanding the stages of a product’s life cycle - from its birth to its death or from cradle to grave - in order to better assess a brand/product’s sustainability story. This lesson is specific to apparel but mimics many products that we interact with every day. I touch on a few key concepts that you should learn more about and add to your sustainability lexicon.
Recycled, Upcycled, Downcycled, Circular – What’s the Difference? PRecycled, upcycled, downcycled, circular - You'll see these terms used in marketing claims of all kinds. They can be a little confusing at first, and they can often be mistakenly used, one for the other. There are clear differences and some great examples of each in the marketplace.
Career Talk – Sustainability Career Path Tips for College Students Are you a student interested in a sustainability career, but find yourself a better fit in the business world than you do in the conservation world? Want to chase a career dream? Take it from a professional - Derek Sabori offers some thoughts and advice on careers in sustainability and the benefits of working with a brand and taking career risks when you're young
Improving the Customer Journey Through E-commerce Innovation Improving the Customer Journey Through E-commerce Innovation with Jake Kassan - Co-Founder and President, MVMT, and Cody DeBacker - Head of Retail Experience, Shopify.
Killer Mike & Jack Dorsey Talk Entrepreneurship Jack Dorsey, founder and CEO of both Twitter and Square, sat down with Killer Mike as part of our Self-Made series to talk about entrepreneurship, economic empowerment, and Atlanta. Their conversation covers everything from the importance of creating a business plan to finding a mentor, learning from new business mistakes, and how corporations have a role to play in leveling the economic playing field through financial inclusion and economic empowerment.
Unique Retail Experiences Lead the Way Consumers want to do something, not just buy something when shopping in brick-and-mortar retail.
Sustainability: Digital Catalogs with Josh Reddin – Elastic "Sustainability in Our Industry: Moving Beyond Recycled" - best practices your brand can use.
Sustainability in Our Industry: Moving Beyond Recycled Essential Insights into the sustainability concepts, topics, solutions, and insights you need to be aware of from key leaders from Patagonia, Vans, Outerknown and more.
The 79 / 21 Rule To Build A Long Term Business In this video, Gary Vaynerchuk & Bobby Hundreds talk about the “79 / 21” rule and how they use it to crush every social media platform.
How to Make It In America Entrepreneurship is a major theme today, but let’s face facts: Only a small percentage of people will succeed. What does it take to separate yourself from the pack; conversely, what are pitfalls to avoid? With insight from Gary Vaynerchuk, Karen Civil, Chris "Drama" Pfaff, and Kareem "Biggs" Burke, this panel explores how to make it on your own from individuals who have done it firsthand.
Disrupting The Future: How Collaboration Propels Culture No one exists in silos—rapid cultural and technological changes in every medium have made convergence crucial to survival. Rich Antoniello, Hype Williams, Steve Stoute, Iddris Sandu, and Ronnie Fieg are leaders in their individual industries who remain innovative by knowing when and how to combine forces for cultural advancement.
15 Years In: How We Built The Hundreds around Culture, Community, and Connection As The Hundreds reaches the decade-and-a-half mark, co-founder Bobby Hundreds traces his brand’s potency and longevity back to relationships and human connection.
Tobias Reiss Schmidt – President & CEO, Timex Group Tobias Reiss Schmidt’s vision for Timex Group is focused on the consumer – dedicated to understanding the needs and wants of different segments and speaking to each in a relevant and engaging way. As a result, he has implemented narrowly focused brand teams and initiated the development of segmented product & marketing strategies. Additionally, he is increasing the focus on leveraging the Group’s strong watchmaking know how and manufacturing infrastructure and on driving product innovation and speed to market. Tobias fortunately shared his knowledge about creating relevance with today’s consumer.
Kith’s Ronnie Fieg & Jaden Smith Jeff Staple chatted with Ronnie Fieg, Founder and Creative Director of KITH, and then spoke with Jaden Smith, who is a top fashion icon, actor, musician, designer and songwriter.
Future Disruptions Within Our Space Fashion is moving at a fast pace, thanks to innovations within tech, sourcing, materials, production, logistics and inventory. Our panel of leading experts will talk about the changes and how its evolution is allowing products and brands to become more efficient and profitable.
Hydro Flask – An Outdoor Category Leader With A High Tech Heartbeat Hydro Flask began as a fast-paced outdoor startup driven by tech-minded leaders. With key hires integrating the right mix of brand expertise and retail sales strategy, combined with the tech-based mentality of building an agile and intelligent workforce, the company skyrocketed into the market leader in the sports and outdoor marketplace for hydration.
A Natural Fit: Inside Knockaround Knockaround sunglasses merge the concepts of a classic East Coast prep style with the laid-back lifestyle of Southern California. Originating as a hobby and snowballing into a brand, Knockaround defines the terms of strength and dependence for unique accessories at an affordable price.
Artifacts of Adventure: Inside the Roark Revival Roark is a return to bold adventurism through the eyes of an idealized character. The brand follows Roark and his seasonal travels, weaving his story into a timeless line of t-shirts, well-worn apparel and trinkets. Each collection is inspired by the destinations images, thoughts, people, trinkets and local textiles that are collected along the course of Roark’s seasonal trip.
Experiment with Nature: The Start of Shwood The original wood sunglasses. Shwood’s in-house manufacturing process merges precision technology with classic skilled craftsmanship to create a timeless art form. Every step from veneering and precision lens cutting, to shaping and finishing is conducted in our own Portland-based workshop to promise entirely handcrafted and unique wood sunglass frames. Wood manipulation is kept to a minimum in order to showcase the medium’s natural and unique splendor.
Expression on the Go: Inside Mokuyobi Threads Based in Los Angeles, CA, Mokuyobi is an out of this world company that designs bags, accessories, and general radness for the Super Beings of Earth and beyond. We are led by our desire to create something different and new using bold colors, magic, and awesome sauce.
A New Canvas: Inside Slowtide Inspired by all bodies of water and our love for art, Slowtide is a collaboration of three friends who wanted to convey their lifestyle through unique products. We've dyed fabrics, mixed paints, manipulated pixels, collaborated with artists and photographers to create Slowtide. Based in Hawaii and California, Slowtide is a melting pot of the minds and ties together our sentiment for the water and art.
Filling A Void: Inside Big Dick’s Hardware BIG DICK’S HARDWARE is the brainchild of SLICK, a streetwear veteran. We wanted something a bit different from your basic “cool guy” shop. Buying paint from art/craft shops was even more awkward. Under the guise of your grandfather’s favorite hardware shop, we bring you a very different shopping experience. 50’s style themed uniforms on our helpful staff with elevator music and graffiti videos 24/7.
A Good Loser Learns to Win: Inside Loser Machine In 2008 Adrian Lopez launched Loser Machine and the Dark Seas Division as an extension of his professional skateboarding career. Together, with creative friends, we build product that is inspired by the every day craftsman and mischievous gentleman from the past and present'
From The Feet Up: The Expansion Of Stance STANCE is dedicated to the spirit of individuality with a design philosophy that believes in expression and function. Expression that creates an emotional visual connection and function that also provides comfort and performance. The outward facing personality of the brand and our products are the creative and artistic stories that go into every single product we make.
Incase | Tech Life: 15 Years of Collaborations Incase creates products to protect the technology that is essential to our lives. Designed to meet the needs of individuals across all interests, professions and passions, Incase products promote design simplicity while offering intuitive functionality and increased mobility for an enhanced user experience.
Keep It Lite: Native Shoes Native Shoes was established in Vancouver, Canada in 2009 with a vision to create 'Future Classics' by combining iconic, casual silhouettes with the best of evolving technology. The result is lightweight, future forward shoes for men, women and children. Distributed in more than 45 countries, Native makes innovative, creative, and, above all, lite products.
HQ: CONVERSE Step into the HQ. Here, we visit the homes of the most influential, inspiring, and tenacious brands in the world to discover the fundamentals of design and unravel the DNA of creativity. Today, with its mix of vibrant Boston cultures, we bring you CONVERSE.
Fun Meets Function | Poler Stuff Poler Outdoor Stuff is a brand created to bridge the gap between action sports and traditional outdoor activities, recognizing that a modern active outdoor lifestyle encompasses them both. We make stuff for the roamers and seekers, gear that is both fun and functional and suited for everyday use in the city as well as your next trip into the wild.
