Ultimate Email Marketing Benchmarks for 2022 Marketing This report will give you better insight into how your emails should be performing relative to others in your industry, and what you can do to improve those metrics. Whether you’re wondering if your click-through rates (CTR) are too low, or your unsubscribe rate is too high, you’ll find the answer here in this report.
58% of customers will abandon a business due to a poor customer experience Owning the end-to-end shopping experience can significantly increase conversion rates, according to nShift
Business Trend Recap Q1 2022 Analysis combined insights from over 141 million global shoppers across more than 250 countries and territories powered by Klaviyo’s platform.Customer demand remained strong with an Average Order Value increase of 14% despite volatile inflation rate. Businesses in the Apparel & Accessories sector, in particular, are seeing consumers spend more at fewer stores, with Average Order Value up nearly 20%
The State of Social Commerce: Approaching Platforms and Fulfillment in 2022 New Study Reveals that Brands Require Tech-Enabled Fulfillment to Grow in Social Commerce
2022 E-commerce Returns & Exchanges Report What do today's consumers really want from their e-commerce returns experience? This is the question we set out to answer with our survey of over 1,000 e-commerce consumers — and the results offer a holistic picture of what growth-oriented merchants should consider offering customers today.
As Retailers Expand Curbside Pickup Options, 64% of Consumers Still Prefer At-Home Delivery As retailers expand curbside pickup options, 64% of consumers still prefer at-home delivery.
Ultimate Email Marketing Benchmarks for 2022 This report will give you better insight into how your emails should be performing relative to others in your industry, and what you can do to improve those metrics. Whether you’re wondering if your click-through rates (CTR) are too low, or your unsubscribe rate is too high, you’ll find the answer here in this report.
Benchmark Report Highlights Key Elements for High-Performing, Customer-Centric Marketing Campaigns Blueshift's Benchmark Report shows marketing campaigns that are cross-channel, real-time, and personalized work best
2022 State of Ecommerce Fulfillment Data Report Highlights Global Brand Expansion, New Sales Channels and Fulfillment Trends to Watch
E-Commerce and Packaging Trends Three Out of Four U.S. Consumers Wish Brands Used Paper Packaging Over Plastic. Survey Finds Strong Demand for E-Commerce and Sustainable Packaging Options
Cost of Supply Chain Disruptions on Retailer Reputation 74% of Americans feel retailers should be held accountable for supply chain issues caused by their carrier partners
January U.S. Retail Sales Up 7.2%, Marking Solid Start to 2022 With nearly all sectors up, we see consumers returning to their shopping habits with a continued emphasis on digital
The 30 Most Influential Leaders in Ecommerce for 2022 Online commerce powerhouses innovate, iterate and turn disruption into opportunities as retail continues its rapid transformation in a new era
Apparel Digital Maturity Report With Close to 70% of Revenue Coming from Digital Channels by 2025, Apparel Retailers Must Improve Their Digital Capabilities
Live Selling The Future of Retail The white paper articulates the marketing opportunities for retailers and influencers in 2022, in terms of using live selling as an effective way to boost sales and grow their business.
2022 Omnichannel Returns Index 2022 Omnichannel Returns Index from Incisiv and Appriss Retail: According to the report, only 14% of retailers were rated "Leaders” in returns
State of Social Advertising Report Smartly.io’s third annual “State of Social Advertising Report” surveyed 100 leaders across the eCommerce, retail, travel, and more industries.
51% of U.S. Consumers Are Considering Delaying Holiday Purchases Until Early 2022 In the face of supply chain disruption, U.S. consumers are hopeful for discounts and increased inventory following the holidays
Retail Small Businesses Struggling to Stay Optimistic in the Face of Significant Supply Chain Challenges A survey of 500 small business owners finds retailers hit hardest just as the holiday season hits, with a third expecting significant revenue loss
17 Million New Entrepreneurs To Join Rapidly Growing Small Business Economy in 2022 The COVID-19 pandemic continues to influence how Americans want to work, with an overwhelming 83% of people saying it has accelerated their plans to start a business.
Bot Friday? A third of online Black Friday Shoppers were fake New data released revealed that bots and fake users made up 35.7% of all online shoppers this Black Friday. Among the forms of fake traffic uncovered by CHEQ were malicious scrapers and crawlers, sophisticated botnets, fake accounts, click farms and proxy users as well as a host of illegitimate users committing eCommerce-related fraud.
Over Half of Consumers Want More Payment Options at the Checkout Study reveals that 63% of online businesses globally see their checkout as a competitive advantage in response to changing consumer preferences, but stumbling blocks remain
Building a Direct-to-Consumer Strategy THE INFORMATIVE GUIDE TO DIRECT-TO-CONSUMER MARKETING - Considering going direct-to-consumer (D2C)? Don’t follow traditional retail tactics. Mapp & VTEX have compiled the must-read differences and opportunities for D2C marketing.
2021 Retailer Website Performance Evaluation: Lost Revenue Opportunities Continue J. Crew, Lands’ End, And Fashion Nova Among The Leaders In Terms Of Site Speed And Shopper Experience
Future Retail Disruption 2021-2022 Report Online Sales Will Account for 40% of All Chain Retail Sales By 2026
More Than 30% of Online Customer Reviews Deemed Fake with the Problem Expected to Hit an All-Time High This Holiday Shopping Season Data based on the Fakespot Engine analyzing 10 billion online customer reviews and 5 million online sellers details the extent of fraud among product reviews and counterfeit sellers.
Experian Finds 25 Percent Increase in Online Activity Since Covid-19 Consumers continue to transact online and the trend is not diminishing
State of Social Media and CX Emplifi’s Q3 data shows brand investment in social media is growing faster than ever as social platforms become an essential part of consumers’ lives. Not only is ad spend up, but advertisers are gaining 3x the engagement with Live video, and making notable improvements in customer response times via social channels
Data Shows Smaller Discounts, Fewer CTAs Lead to Better Sales During Black Friday A new report from Omnisend reveals what kind of BFCM email elements--products, buttons, words, subject lines, etc.--lead to the highest engagement and, most importantly, sales.
2021 State of Email Litmus survey explores the importance of personalization, privacy, agility, and world events to email marketing and overall business success
State of Shopping New data sheds light on consumer perspectives of AR and VR, how only 6% of consumers have actually used Snapchat's AR Commerce tool, and strategies as brands prepare for shopping in the Metaverse
Consumers Plan to Spend More and Gift More This Holiday Season New report forecasts 27% increase in holiday gift card spend
Over 80% of Americans Concerned with Shipping Delays and Fraud This Holiday Season Consumer worries demonstrate growing need for retailers to verify customer data and deliver omnichannel flexibility
U.S. retail sales grew 5.4%* year-over-year in September Total retail sales have been growing every month, year-over-year, since September 2020 as consumer spending shows positive signs of recovery heading into the highly anticipated holiday season.
Merchants Expect Increased 2021 Holiday Sales, While Inventory Concerns Loom Large New Research Shows Retailers and eCommerce Sellers Expect High Demand in 2021, While External Factors Are Likely to Cause a Repeat of 2020’s Inventory Shortages
ecommerce Brands are Unprepared for Holiday Surge in Customer Service Inquiries "The State of Ecommerce Customer Service 2021" reveals that many brands do not offer support channels such as chat and email and cannot meet acceptable response times
SMS for Marketers Study shows pandemic shifted consumer behavior, forcing brands to adapt new marketing strategies to meet customers where they are
Pitney Bowes Survey Forecasts Peak Season Boom in Ecommerce for the Second Consecutive Year As consumer behaviors continue to shift, 41% of consumers expect to shop online more this holiday season
Post-Pandemic Shifts in Consumer Shopping Habits After over a year of stay-at-home orders and social distancing due to COVID-19, the way consumers around the world shop and interact with brands has forever changed. The already-growing consumer shift towards eCommerce accelerated, while in-person social activities massively moved to video chats and social media platforms. In the last year, online shopping and the average time spent on social networks reached all-time highs.
Global State of Small Business Report Facebook published the results of our latest survey of more than 35,000 small business leaders - A look at the beginning of the recovery in 2021, with insights on women-led and minority-led SMBs
Mastercard SpendingPulse Anticipates U.S. Holiday Retail Sales to Grow 7.4%* in 2021 Consumers and brands alike are gearing up for what’s anticipated to be the most wonderful holiday retail season on record.
Retail eCommerce In Context: The Next Iteration Bold Commerce’s New Report Shares Insight Into How Brands Are Responding to the Acceleration of Ecommerce
Yext Customer Support Research 62% of Consumers Say They've Purchased from a Competitor When a Business Failed to Answer Their Support Questions Online Survey results indicate that empowering customers to self-serve in a support context can improve bottom lines, brand loyalty, and customer retention.
Data Shows Ecommerce Brands are Adopting, Finding Success with Web Push Messages As ecommerce brands prepare their marketing promotions for the 2021 holiday season, a new report suggests they should use web push messages as part of their mix to drive greater sales.
Powering Retail Growth: The Next Generation of Contact Centers Despite a Rise in Demand by Consumers for Greater Personalization, Only 30% of Retail Contact Centers Are Using AI at Scale. New Talkdesk Research report, ‘Powering Retail Growth: The Next Generation of Contact Centers,’ offers insights into the technology investments that will be needed to support growing customer expectations
COVID-19 Shopper Insights: Which Habits Are Sticking? Research finds about 45% of consumers increased online grocery shopping during COVID-19, with 30% shopping less in-store
Small Business Now Report The report evaluates how well small businesses are engaging with consumers online. With insights from over 2,000 consumers and small business leaders, the report indicates that the two sides are often on different pages about what content, communication methods and online experiences are most valuable.
2021 Retail Security Survey Organized retail crime and numerous other security concerns evolved in 2020, and most retailers attribute the increase in criminal activity to the pandemic, according to the 2021 Retail Security Survey released today by the National Retail Federation.
State of Fraud Report 2021 Retailers Face a New Era of Innovative Attacks and a 350% Increase in Fraud Pressure, Signifyd’s State of Fraud Report Finds. Automated attacks, widespread consumer and policy abuse, and increased fraud pressure will plague the holiday season and persist well beyond it, report warns
2021 Benchmarks and Trends: A Look at E-Commerce Order Value & Shipping Spend How much are consumers spending online, and what do merchants pay for shipping in relation to the overall revenue from those e-commerce orders?
Online Shoppers Want More Authentic Visuals Than Pre-Pandemic New Stackla research finds 83% of people feel retailers need to offer more authentic shopping experiences to customers like them
Child Tax Credit Helps Lift U.S. Retail Sales Growth to 10.9%* in July In-store sales grew 15.5%, exceeding pre-pandemic levels
Social commerce surpasses $30 billion in the US Social commerce sales in the US are picking up, but the size of the market pales in comparison to that of China, according to eMarketer’s latest forecast on social commerce.
Pandemic Effects: What’s Next in Shifting Consumer Priorities Consumer buying habits have understandably shifted since March 2020, as some spent more time on screens, restructured their schedules and budgets, and learned to connect differently. Now, certain consumer behaviors are becoming long-term trends that here to stay, even as we move through and eventually past the pandemic.
8 Economic Market Trends That Will Impact Your Business What are some of the most consequential macroeconomic trends for business owners to be aware of?
Consumers Crave Personal, Conversational Messaging with Local Businesses Podium's 2021 Local Business Messaging Trends report highlights consumers' latest expectations when it comes to messaging brands and the advantage local businesses have over online and ecommerce businesses when it comes to SMS marketing
2021 ECommerce Consumer Survey 74% of consumers say they will wait longer for deliveries for personalized products and experiences from smaller, more unique brands.
State of Small Business in America Post-COVID-19 Survey shows pandemic impacts and resilience; 94 percent of small businesses express optimism about their own 2021 recovery
Survey Reveals Gen Z Find Digital Life More Important And Memorable Than In-Person Life Findings highlight the need to manage one's presence across the web, as majority of Gen Z and Millennials believe it's more important to make a good impression online than in-person
Benchmark Data Quantifies the Impact of Site Speed on Conversion and Shopper Experience New “Site Speed Standard” Enables Online Brands To Compare Their Site Performance Against Industry Page Speed Data
The Empty Shelf Crisis of 2021 In the subtle words of The New York Times, “Chaos Strikes Global Shipping.” What do they mean by that exactly? Swing by your local department store, grocery store, or electronics store, and you’re bound to notice empty shelves.
New Simplr Study of Online Brands Tracks 45% Rise in Conversational Commerce Consumer repurchase intent when human agents were involved reached 88%
Men Spend More on Purchases Made Through Social Media Leading influencer marketing platform finds current online attitudes and buying habits differ heavily between male and female groups
Back-to-School U.S. Retail Sales Expected to Grow 5.5% According to Mastercard SpendingPulse, anticipated growth builds on positive retail momentum, as Total Retail Sales rose 12% year-over-year in May, fueled by pent-up demand and reopenings
2021 Amazon Business B2B E-commerce in Evolution Report Inaugural study reveals B2B e-procurement opportunities following a year of immense transformation, including government, education, healthcare, and commercial industry buyers’ increased focus on social and environmental issues
Retail Sales to Now Exceed $4.44 Trillion in 2021 NRF anticipates that retail sales will now grow between 10.5 percent and 13.5 percent as the economy accelerates its pace of recovery.
Most Consumers Want to Call Businesses, but Only Half are Satisfied with the Experience Study finds long hold times, rerouting and agent repetition can deter customers from completing purchases
4 Retail Trends to Watch As retail sales remain positive, changing consumer behaviors and pandemic habits dictate spending.
Employee Burnout Up as Employers Pull Back on Support for Mental Health Benefits Survey commissioned by Headspace for Work is part of an ongoing study on the state of employee mental health and how well employers are responding to employee needs
UK Businesses Are on the Road to Recovery With Plans to Step up B2B Spending to Drive Growth As lockdown lifts, the new Global Business Spend Indicator by American Express shows that UK businesses are stepping up purchases from other businesses in Q2, compared to last year, in order to drive growth in 2021
50% Of U.S. Consumers Expect Brands To Retain And Improve Upon Pandemic Conveniences Latest report uncovers key US shopper behavior coming out of Covid-19, underscoring retail's dire need for strategic agility ahead of the holidays
Digital Payment Adoption and Contactless Payments Surge Three Years Ahead of Expectations New report examines global shopping and payment preferences
E-Commerce Sales in Asia Pacific to Nearly Double by 2025, Reaching USD 2 Trillion The region is predicted to see the highest retailing sales growth in 2020-2025, following Latin America, with digitalization, connectivity and demographics representing the key drivers in the region’s shift into an innovation hub post-pandemic.
10 ECOMMERCE TRENDS THAT YOU NEED TO KNOW IN 2021 If you’re still on the fence about the future of ecommerce, these ecommerce trends will prove to you that ecommerce isn’t just rapidly growing, it’s here to stay. And you too can include these ecommerce developments into your business to ensure steady growth of your online store. To take your ecommerce business to the next level in 2021, make sure to take advantage of these emerging trends in the ecommerce industry.
The Future of AI in the Contact Center Talkdesk Research global report, “The Future of AI in the Contact Center,” shows a bright future and appetite for AI investment but key challenges in adoption
2021 State of Direct-to-Consumer Brands We analyzed 1,111 DTC brands in 2021 to better understand how they fit into the competitive landscape, how saturated their categories are and how much upside remains. Specifically, we looked at: How many DTC brands are in each categorySaturation scores for each category
SMBs Relied on Digital Payments to Survive Survey Finds Fewer SMBs Experiencing Sales Decrease in 2021
Product Data Fuels the Customer Experience A Comprehensive Strategy And Solution Are Required to Optimize Commerce Success. The results of its survey focused on product data and the customer experience, findings reveal that harnessing product information is critical to improving the e-commerce experience for consumers, yet many companies struggle to efficiently manage their data.
Reimagining stores for retail’s next normal At some point, retail stores will reopen—but unless apparel and specialty retailers redefine the role of the store and revamp store operations, they will be ill prepared for the post-COVID-19 future.
2021 Amazon Advertising Report As Amazon's advertising revenue skyrockets, Jungle Scout's new report analyzes over 560,000 ad campaigns and 3,500 brands to explore how brands, agencies, and third-party sellers are investing their ad dollars on Amazon
Buy Now Pay Later Payments 2021 Growth BNPL payment industry in United States has recorded strong growth over the last four quarters, supported by increased ecommerce penetration along with impact of economic slowdown due to disruption caused by Covid-19 outbreak.
The Biggest Challenge for Companies – Lack of Customer Knowledge Survey of marketing decision-makers reveals major hurdles in updating CX strategies - Lack of customer insights is the biggest challenge to a successful customer experience strategy for 54% of marketers surveyed - Over half of companies say they are unable to identify customers on their own website - Data-driven customer experience strategies are crucial for success
2021 E-commerce Shipping Predictions A little over a year into the global pandemic, we're reflecting on what we’ve learned from the massive impact of COVID-19 on the e-commerce industry, and looking ahead with — dare we say, hope — as we collectively start moving towards what's looking like light at the end of the tunnel.
Mastercard Recovery Insights: E-commerce a Covid Lifeline for Retailers with Additional $900 Billion Spent Online Globally New Report Spotlights Retail’s Digital Acceleration
One in Three Americans See No Difference Between Buying From a DTC Company and a Traditional Retailer – Doubled From 2020 Scalefast’s annual DTC Hype Report reveals increasingly blurred lines between direct-to-consumer companies and legacy retailers or branded manufacturers
New Outdoor Participant (Covid & Beyond) Outdoor Industry Association (OIA) commissioned this one-time special report from research partner NAXION to share exclusive insights about Americans’ engagement in outdoor activities amid the COVID-19 pandemic. The special report examines demographics and psychographics of the new outdoor participant — defined as someone who participated in an outdoor activity for the first time during the pandemic or after a significant lapse.
State of Subscription Commerce Report The analysis of more than $3 billion of subscription orders revealed triple digit growth in Food & Beverage, Pets & Animals and even surprising categories such as Beauty & Personal Care
Half of All Americans Shopped Resale During the Pandemic - Resale marketplaces were the fastest-growing retail channel for home products and have become go-to destinations for hard-to-find items like desks, exercise equipment and electronics
For One in Three Americans, Moving is On the Table More than half have already called the movers. One in three are moving to less densely populated areas, creating new challenges for ecommerce logistics
Major Growth Opportunities for Omnichannel Gift Card Programs as Digital Payment Adoption Continues Rapid Rise 2020 Merchant Gift Card Omnichannel Evaluation identifies best practices, progress and opportunities for growth in omnichannel gift card programs
Consumer Trends Report 2021 Jungle Scout's Consumer Trends Report explores changing consumer behaviors and preferences, highlighting financial strain in a pandemic economy and new e-commerce technology.
Consumers Shifting Attitudes Towards Amazon Spurred By COVID-19 Pandemic Fast, free shipping & convenience draw shoppers to Amazon even as the vast majority pledge to support small business. A majority of consumers now feel that Amazon has a positive impact on the retail industry; concerns about the retail giant’s environmental impact dwindle
Fixing Failed Deliveries – Stamping Out Faulty Fulfilment Study highlights the growing importance of address verification in driving customer loyalty and revenue in 2021
COVID One Year On: Americans Are More Productive Working From Home The results revealed Americans are more productive, collaborative, and confident in their roles as a result of the shift to remote work, and have managed to develop stronger connections with colleagues while physically apart.
2021 Could See Record Retail Sales Growth but Economy Still Hinges on Coronavirus A wide array of economic indicators point toward potentially record retail sales growth during 2021, but the coronavirus pandemic remains the biggest challenge for the year
7 Reasons Fashion & Retail Brands Need PLM Product Lifecycle Management (PLM) is no longer a ‘nice to have’ for today’s fashion and retail brands. It’s essential for efficiency, global communication and transparency. Here are seven top reasons to find a PLM that suits your needs, whatever the size of your business.
How Retail Stores are Preparing for the Future Square developed the Future of Retail reports to give you a snapshot of what businesses are investing in and what’s working — along with inspiration, tactics, and tools that can help set up your business for future success.
Gymshark Stays Ahead of the Competition with Centric PLM Sportswear giant increases productivity and streamlines communications with smooth remote PLM implementation in the midst of a global pandemic
2021 Global Customer Engagement Review We’ve found companies that excel when it comes to customer engagement see higher customer lifetime value and lower acquisition costs, which is crucial for long-term success. As brands rapidly rethink their digital-first consumer experiences in an ongoing Covid-19 pandemic—what does brilliant customer engagement really mean, and is your strategy driving tangible results?
The 30 Most Influential Leaders in Ecommerce Online commerce heroes, innovate, strategize, disrupt and inspire while pushing their enterprises to brilliant success in the most trying of times for retail
How influencer marketing helps brands build authenticity Insights from businesses with influencers at the core of their strategy
Simplr State of CX Holiday Shopping Study Reveals Gaps in Digital Customer Service 65% of Ecommerce Brands Offered No Pre-Sale Chat
Top 2021 eCommerce Investment and Innovation Trends According to Retail Executives: Digital Transformation, Browser Security, 3rd Party Technologies, and Site Performance are Key Investment Areas
2020 Review: The Year Every Week Felt Like BFCM 2020 was a shippy year, to say the least. Online shopping took the world by storm and e-commerce now accounts for one in every five dollars spent. Spring and summer 2020 shipping volumes rivaled 2019’s holiday surges. Here's a quick recap of what went down (details on Cyber Monday, predictions for 2021, and further analysis)
Helly Hansen Boosts Product Innovation with the Power Of 3D Outdoor trailblazer uses Centric Outdoor PLM and 3D technology to support agile, high-quality product development
Shopify Future of Commerce 2021 There’s a shift happening in the world of commerce, and we’ve all felt it. 2020 has accelerated the industry by a decade, permanently altering the way entrepreneurs start, run, and grow businesses, as well as how consumers choose to shop and pay. We’re on the brink of a new era of commerce.
Consumer Search Trend Predictions for the Biggest Digital Season Yet The effects of the COVID-19 pandemic mean businesses across all verticals can expect an even bigger surge in web traffic from holiday shoppers.
2020 State of Shipping Report The COVID-19 pandemic has impacted delivery times, sales, and supply chains. Businesses are gearing up for what's expected to be a longer holiday selling season, with more than one-third of consumers saying they'll do more holiday shopping online than in previous years.
2020 Retail Email Benchmark Report Based on Insights from Nearly 10 Billion Emails, Bluecore’s “2020 Retail Email Benchmark Report” Reveals Key Benchmarks For Retailers Leading Into Unprecedented Holiday Season
Retail Sales Growth Speeds Up as September Marks Fourth Month of Gains A strong rebound in apparel led a continuing V-shaped recovery from the pandemic as retail sales accelerated their rate of growth in September and marked the fourth straight month of year-over-year gains, the National Retail Federation said today.
Buy Now Pay Later Digital Spend, Led by Klarna, PayPal & Afterpay, to Double by 2025: Reaching $680 Billion Shift in Consumer Behavior Driven By Credit-Hungry Millennial and Gen-Z Shoppers
Amazon FBA PPC Experts Say Rebates Keyword Plan Is Key for Ranking Product Listing Signalytics, a team of Amazon FBA PPC experts, has recently discussed the importance of rebate keywords for ranking an Amazon product. By deploying strategies using the best business data, the company helps products gain visibility and growth.
About Brands and Sustainability I have had this question in my head for a while: “Why do brands suddenly care about the environment?” as I found odd to see brands like Nike, Quiksilver, Vans so involved with this. We went looking for Derek Sabori to answer these questions.
Kibo Retail Clients See 563% Increase in Buy Online, Pickup In-Store (BOPIS) Orders During COVID-19 Retailers were able to quickly enable BOPIS and curbside pickup with Kibo order management
2020 Mobile Shopping Apps Report Shopping in the digital realm is growing nearly 5x faster than physical store sales. Mobile is the main driver, set to generate three-quarters of all ecommerce transactions by 2021. The pace of mobile commerce growth is impressive, and its reach is phenomenal.
Kibo’s AI-Based Personalization Drives 80% Conversion Rate Increase for Room & Board Home furnishings retailer used Kibo’s Monetate to personalize customer experiences
May Retail Sales Improve Dramatically Over April But Still Below Last Year Retail sales rose dramatically in May as retailers and other businesses closed by the coronavirus pandemic began to reopen, but remained well below spending levels seen during the same period a year ago.
Gen Z, Millennials and their Relationship with Money, Credit, and Payments Sezzle and The Center for Generational Kinetics' (CGK) present The Future of Payments, a landmark nation-wide study which sheds light on Gen Z and Millennial consumer behaviors and sentiments towards spending, credit, and payments.
COVID-19 Crisis Management The whole world is dealing with COVID-19, and the businesses that use proper crisis communications can better protect their employees, customers and reputation. Without a plan, many businesses will fail.
How OluKai Delivers Aloha in a Crisis OluKai responded quickly and executed an email campaign that would spread Aloha in difficult times. OluKai wanted to send a campaign that was in line with its brand values. They knew all their customers were receiving COVID-19 emails from everyone they’d ever given their email address. Most of those emails were going unread, and added zero value to the people who received them.
The Legal Side of Mitigating COVID-19 Business Disruptions As COVID-19 continues to spread, companies are evaluating how to protect the continuity of their business operations. Companies should take at least the following steps to plan for and mitigate business disruptions.
Selling Through Online Marketplaces Enables Small Business Owners and Entrepreneurs Worldwide to Reinvest in Their Local Communities eBay's Newly Launched 'Global Marketplace Index' Measures Small Business Economic Opportunity
Instagram Now Attracts a Larger Audience Than Facebook Among Top Brands Among top 50 brand profiles, Instagram has a larger audience and nearly 20X more interactions than Facebook, according to Socialbakers' new Q4 2019 Trends Report
Case Study: DC Shoes “Pipe Dream” PR Campaign Learn how DC’s public relations (PR) agency of record, Master Plan Communications (MPC) was tasked with leading and launching the Robbie Maddison “Pipe Dream” PR campaign. They generated more than six billion media impressions and 40 million comprehensive views in less than one month.
3PL Central 2020 State of the Third-Party Logistics Industry Report As one of the most experienced businesses in the supply chain ecosystem--who else is better equipped to tackle the dynamic challenges of modern-day ecommerce than third party warehouses? In 3PL Central's 2020 State of the Third-Party Logistics Industry Report, details the five biggest logistics challenges that will impact 3PLs this year and offers 20 best practices you should implement to stay on top of the ever-changing logistics industry.
Apparel, Accessories & Footwear Market Monitor Winter 2020 Making the right decisions for your business starts with having the most accurate and current information available. Moss Adam's Apparel, Accessories & Footwear Market Monitor keeps you up to date on the events, trends, and market forces that shape and guide your industry.
Logo Wear – 3 Classic Mistakes Logo wear is the gateway to your brand! It gives consumers the feeling of belonging, the satisfaction of supporting a cause or mission, the status of buying into the lifestyle, and the generosity of sharing your brand. Far too often product managers and supply chain professionals miss the mark of delivering their brands best as a result of these 3 classic mistakes.
Ecommerce to Transform Retail Landscape Quicker than Previously Expected Consumer Power and Preference are Driving Innovation and Fundamentally Changing Role of Physical Store according to Edge by Ascential's annual Future Retail Development Report
How An Optimal Reverse Logistics Process Can Help Manage Increasing Apparel Returns An overview of the rising apparel returns in the retail industry and Reverse logistics strategies for retailers to manage apparel returns
The 10 eCommerce Trends That Will Define Retail in 2020 Amazon hits a wall, China's rising digital influence, in-store facial recognition, in-fridge delivery… Absolunet unveils the 10 eCommerce Trends that will define the next 12 months.
How to Increase Your Shopify Site Speed Huemor discusses how to optimize your Shopify site to make it faster than ever.
5 Innovative Ways to Use Augmented Reality in Your Marketing Strategy This Year If you are an adventurous marketer and interested in learning how to integrate this emerging technology into your game plan, read on for five innovative ways to incorporate augmented reality into a successful marketing strategy.
The Need for Consumers to See, Touch, and Try On Clothes Gives Brick-and-Mortar Retailers an Edge The preference to see, touch, and try-on apparel before purchasing is the most important factor for 55 percent of consumers to choose shopping in-store rather than online, reports The NPD Group.
Nike Offers Sustainable Guidelines for all Designers Nike's Circular Design workbook offers sustainable guidelines for designers. Design and material choices affect not only style, but also the environmental impact of a product and ultimately how sustainable it is. Creative directors therefore have the power to responsibly influence business strategies.
How to Start an Online T-Shirt Business: Everything You Need to Know Selling t-shirts online has become a popular business choice, especially for entrepreneurs and artists looking to explore a relatively low investment business to start. You’ll learn how to build your first store, where to find designs, and how to connect with suppliers who will print and ship your products on-demand.
Apparel, Accessories & Footwear Market Monitor Summer 2019 Making the right decisions for your business starts with having the most accurate and current information available. Moss Adams Apparel, Accessories & Footwear Market Monitor keeps you up to date on the events, trends, and market forces that shape and guide your industry.
Gen Z and Millennial Shoppers are Driving Urgency for Gift Card eCommerce Optimization Blackhawk Network research finds an increasing use of egifts as branded payments by younger generations amid growing interest in innovative shopping
How young Chinese consumers are reshaping global luxury Global brands face new opportunities as luxury represents a powerful form of social capital for young Chinese consumers. Set to be the engine of global spending on high-end shoes, bags, fashion, jewelry, and watches, China’s affluent upper-middle class presents an enticing prospect for the world’s designer brands. In fact, Chinese luxury spending is expected to double to 1.2 trillion renminbi by 2025, delivering 65 percent of growth in the market globally
Only 33% of Retailers Optimize their Inventory By Leveraging Advanced Analytics According to BRP’s 2018 Integrated Planning and Inventory Management Survey, most retailers (67%) are not leveraging advanced analytics to improve their planning decisions and optimize inventory. The importance of enhanced data and analytics is not lost on retailers, however, there are further opportunities to optimize their planning and inventory. While 67% of retailers are not using advanced analytics for merchandise planning, only 39% of retailers identified improved analytics as a top priority. This is a disconnect. As technological capabilities continue to advance, investing more resources into data utilization needs to be a critical objective for retailers.
Amazon first stop for apparel, with brand websites making a play for younger shoppers New research from CPC Strategy reveals that more people are buying clothes online, with 63% of Gen Z and 57% of Millennials shopping on Amazon
2019 ‘IAB 250’ Report Uncovers Most Important Disruptor Consumer Brands in U.S. Economy second annual "IAB 250 Direct Brands to Watch" report identifying the direct-to-consumer brands that are driving positive change in the U.S. consumer economy. The companies—including both now-familiar brands, such as Glossier and Warby Parker, as well as newer upstarts such as Brandless and Oars & Alps—are the fast-growing consumer brands redefining the relationships between brands and customers.
State of Technology in Retail Report 2019 Create What They Want and They Will Come: Survey Reveals the Role Consumers Expect to Have in the Product Creation Process, Highlights Need for Consumer-Informed Retail Strategies. Findings from MakerSights’ Inaugural State of Technology in Retail Report Underscores Critical Role of Technology and Consumer Feedback in Product Development Process
A Year in Social Commerce by Poshmark Poshmark, a leading social commerce platform for the next generation of retailers and shoppers, today announced the findings of its latest report, “A Year in Social Commerce.” The report illustrates how social commerce has emerged as a powerful new retail model, creating highly engaged communities around shopping and selling.
Volcom Introduces Farm To Yarn US clothing company Volcom has announced the launch of a new sustainability-focused project in India called 'Farm to Yarn'.
First Insight Study Uncovers Emerging Male ‘Power Shopper’ of 2019 Men are shopping more frequently in-store and online than women according to a new report, The Arrival of the New Male Power Shopper, by First Insight, Inc. The company, which recently surveyed consumers on shopping habits, purchase behavior and influences driving decisions, found that 53 percent of men reported shopping on Amazon six or more times a month, compared to only 45 percent of female respondents.. Further, 60 percent of men (versus 52 percent of women) say that their Amazon purchases have increased in the last year.
CGS Survey Reveals Sustainability Is Driving Demand and Customer Loyalty In the CGS 2019 U.S. Consumer Sustainability Survey, more than 1,000 consumers were surveyed as to their buying habits, revealing that more than two-thirds of the respondents consider sustainability when making a purchase and are willing to pay more for sustainable products. Gen Z shoppers led the way, with 68 percent having made an eco-friendly purchase in the past year.
Mizuno USA Transforms Product Development After Implementing Centric Software’s PLM Centric Software is delighted to announce the release of a success story about its customer, Mizuno.
Top 10 eCommerce Trends That Will Impact Retailers and Consumers in 2019 Absolunet analyzed over 200 eCommerce initiatives to predict the 10 trends that will have the greatest impact in 2019.
Sustainable Apparel is Evolving but Consumers Need to Be Educated An increasing number of environmentally-conscious consumers are looking for sustainable apparel, and nearly a quarter of U.S. adult consumers say that they have purchased sustainable apparel, reports The NPD Group. As consumer interest in sustainability grows so do the efforts of the apparel industry, but there is a clear need to educate shoppers in order to make this connection.
5 Ways Outdoor Brands Can Outperform the Competition with PLM A traditional outdoor industry product lifecycle is too long to facilitate innovation and quality control while satisfying a constant desire for new products. Outdoor brands need to operate at maximum efficiency and gain full visibility and control of each and every product. Discover how to get a leg up on the competition with Centric Product Lifecycle Management (PLM)!
PLM Supports Conscious Fashion Armedangels And Centric Design A Sustainable Future Centric Software is delighted to announce the release of a success story about its customer, ARMEDANGELS.
Great(er) Expectations: eCommerce Study Reveals Evolution of Consumer Demands Consumers prioritize convenience, experience and quality when making online purchases, according to the annual eCommerce study conducted by third-party logistics (3PL) provider Dotcom Distribution. Data from more than 1,400 online shoppers indicates a shift from previous years, when consumers placed higher value on gift-like packaging and fast delivery. Results also demonstrate a change in how consumers view brick-and-mortar, and that age plays a significant role in preferences.
Inventory Management Now a Key Battleground in the Digital Transformation of Brick and Mortar Retail To truly transform operational efficiency within physical stores, retailers must be able to achieve near-perfect inventory accuracy. With computer vision use cases maturing, Artificial Intelligence (AI) tools becoming more powerful, and RFID technology demonstrating major ROI, retailers are now able to approach 100% inventory accuracy, therefore enabling a transformation of the industry.
Expected Future Predictions for the Retail Industry By creating exclusive customer experiences, the latest retail trends and new technological developments have redefined the meaning of ‘shopping’. In the current scenario, shopping is no longer a monotonous task for consumers with retailers leaving no stone unturned to improve their shopping experience. Also, the retail industry’s stable migration to online e-commerce platforms has made it important for brick and mortar retailers to give their customers a reason to come back to the store.
2018 Outdoor Participation Report Almost half—49.0%—of the US population ages 6 and over participated in an outdoor activity at least once in 2017. This continues three years of slight growth in outdoor participation.
E-Commerce Growth Potential Supercharged by Gamification With the number of mobile shoppers increasing every day and e-commerce continuing to gobble up more and more of the $22 trillion-plus global retail market, gamification is emerging as a highly effective conversion technology for turning web app visitors into loyal customers through the use of entertaining game design features.
Future Disruptions Within Our Space with NuORDER’s Heath Wells Fashion is moving at a fast pace, thanks to innovations within tech, sourcing, materials, production, logistics and inventory.
67% of Shoppers Using Buy Online, Pickup In Store Fulfillment Shopping Experience Influence over Purchasing Doubles in Importance Year over Year – Kibo’s 2018 Consumer Trends Report indicates consumers favor optimized interactive content, multiple fulfillment options and an enhanced shopping experience as top factors that drive their purchasing decisions
Men Less Likely To Embrace Technology Disruptors Than Women As More Men Shop In-Store Seeing and Touching An Item Before Purchase is Main Driver for Men Shopping In-Store
New Survey Finds 95 Percent of Shoppers Want to Be Left Alone in Stores Ninety-five percent of consumers want to be left alone while shopping unless they need a store associate’s help, according to a new consumer survey.
Top Challenges in the Fashion Retail Industry Because of fashion industry's indecisive nature, the owners of these brands can find it difficult to thrive in the fiercely competitive industry.
Making Good Products Better With PLM A Successful Partnership From Camelbak And Centric Software In the last twenty five years, CamelBak’s core products – wearable water packs – have gone from being sold unit-by-unit off the back of a motorcycle to leading the market in outdoor hydration. Today those packs are joined by bottles, purification kits and other drinkware designed for cycling, ski and snow, running, mountain biking and a range of military and tactical applications.
