Find out what thought leaders are saying about important topics relevant to your business.
Survey of marketing decision-makers reveals major hurdles in updating CX strategies - Lack of customer insights is the biggest challenge to a successful customer experience strategy for 54% of marketers surveyed - Over half of companies say they are unable to identify customers on their own website - Data-driven customer experience strategies are crucial for success
Outdoor Industry Association (OIA) commissioned this one-time special report from research partner NAXION to share exclusive insights about Americans’ engagement in outdoor activities amid the COVID-19 pandemic. The special report examines demographics and psychographics of the new outdoor participant — defined as someone who participated in an outdoor activity for the first time during the pandemic or after a significant lapse.
We’ve found companies that excel when it comes to customer engagement see higher customer lifetime value and lower acquisition costs, which is crucial for long-term success. As brands rapidly rethink their digital-first consumer experiences in an ongoing Covid-19 pandemic—what does brilliant customer engagement really mean, and is your strategy driving tangible results?
2020 was a shippy year, to say the least. Online shopping took the world by storm and e-commerce now accounts for one in every five dollars spent. Spring and summer 2020 shipping volumes rivaled 2019’s holiday surges. Here's a quick recap of what went down (details on Cyber Monday, predictions for 2021, and further analysis)
OluKai responded quickly and executed an email campaign that would spread Aloha in difficult times. OluKai wanted to send a campaign that was in line with its brand values. They knew all their customers were receiving COVID-19 emails from everyone they’d ever given their email address. Most of those emails were going unread, and added zero value to the people who received them.
As one of the most experienced businesses in the supply chain ecosystem--who else is better equipped to tackle the dynamic challenges of modern-day ecommerce than third party warehouses? In 3PL Central's 2020 State of the Third-Party Logistics Industry Report, details the five biggest logistics challenges that will impact 3PLs this year and offers 20 best practices you should implement to stay on top of the ever-changing logistics industry.
Logo wear is the gateway to your brand! It gives consumers the feeling of belonging, the satisfaction of supporting a cause or mission, the status of buying into the lifestyle, and the generosity of sharing your brand. Far too often product managers and supply chain professionals miss the mark of delivering their brands best as a result of these 3 classic mistakes.
Nike's Circular Design workbook offers sustainable guidelines for designers. Design and material choices affect not only style, but also the environmental impact of a product and ultimately how sustainable it is. Creative directors therefore have the power to responsibly influence business strategies.
Selling t-shirts online has become a popular business choice, especially for entrepreneurs and artists looking to explore a relatively low investment business to start. You’ll learn how to build your first store, where to find designs, and how to connect with suppliers who will print and ship your products on-demand.
Global brands face new opportunities as luxury represents a powerful form of social capital for young Chinese consumers. Set to be the engine of global spending on high-end shoes, bags, fashion, jewelry, and watches, China’s affluent upper-middle class presents an enticing prospect for the world’s designer brands. In fact, Chinese luxury spending is expected to double to 1.2 trillion renminbi by 2025, delivering 65 percent of growth in the market globally
According to BRP’s 2018 Integrated Planning and Inventory Management Survey, most retailers (67%) are not leveraging advanced analytics to improve their planning decisions and optimize inventory. The importance of enhanced data and analytics is not lost on retailers, however, there are further opportunities to optimize their planning and inventory. While 67% of retailers are not using advanced analytics for merchandise planning, only 39% of retailers identified improved analytics as a top priority. This is a disconnect. As technological capabilities continue to advance, investing more resources into data utilization needs to be a critical objective for retailers.
second annual "IAB 250 Direct Brands to Watch" report identifying the direct-to-consumer brands that are driving positive change in the U.S. consumer economy. The companies—including both now-familiar brands, such as Glossier and Warby Parker, as well as newer upstarts such as Brandless and Oars & Alps—are the fast-growing consumer brands redefining the relationships between brands and customers.
Create What They Want and They Will Come: Survey Reveals the Role Consumers Expect to Have in the Product Creation Process, Highlights Need for Consumer-Informed Retail Strategies. Findings from MakerSights’ Inaugural State of Technology in Retail Report Underscores Critical Role of Technology and Consumer Feedback in Product Development Process
Poshmark, a leading social commerce platform for the next generation of retailers and shoppers, today announced the findings of its latest report, “A Year in Social Commerce.” The report illustrates how social commerce has emerged as a powerful new retail model, creating highly engaged communities around shopping and selling.
Men are shopping more frequently in-store and online than women according to a new report, The Arrival of the New Male Power Shopper, by First Insight, Inc. The company, which recently surveyed consumers on shopping habits, purchase behavior and influences driving decisions, found that 53 percent of men reported shopping on Amazon six or more times a month, compared to only 45 percent of female respondents.. Further, 60 percent of men (versus 52 percent of women) say that their Amazon purchases have increased in the last year.
In the CGS 2019 U.S. Consumer Sustainability Survey, more than 1,000 consumers were surveyed as to their buying habits, revealing that more than two-thirds of the respondents consider sustainability when making a purchase and are willing to pay more for sustainable products. Gen Z shoppers led the way, with 68 percent having made an eco-friendly purchase in the past year.
An increasing number of environmentally-conscious consumers are looking for sustainable apparel, and nearly a quarter of U.S. adult consumers say that they have purchased sustainable apparel, reports The NPD Group. As consumer interest in sustainability grows so do the efforts of the apparel industry, but there is a clear need to educate shoppers in order to make this connection.
A traditional outdoor industry product lifecycle is too long to facilitate innovation and quality control while satisfying a constant desire for new products. Outdoor brands need to operate at maximum efficiency and gain full visibility and control of each and every product. Discover how to get a leg up on the competition with Centric Product Lifecycle Management (PLM)!
Consumers prioritize convenience, experience and quality when making online purchases, according to the annual eCommerce study conducted by third-party logistics (3PL) provider Dotcom Distribution. Data from more than 1,400 online shoppers indicates a shift from previous years, when consumers placed higher value on gift-like packaging and fast delivery. Results also demonstrate a change in how consumers view brick-and-mortar, and that age plays a significant role in preferences.
To truly transform operational efficiency within physical stores, retailers must be able to achieve near-perfect inventory accuracy. With computer vision use cases maturing, Artificial Intelligence (AI) tools becoming more powerful, and RFID technology demonstrating major ROI, retailers are now able to approach 100% inventory accuracy, therefore enabling a transformation of the industry.
By creating exclusive customer experiences, the latest retail trends and new technological developments have redefined the meaning of ‘shopping’. In the current scenario, shopping is no longer a monotonous task for consumers with retailers leaving no stone unturned to improve their shopping experience. Also, the retail industry’s stable migration to online e-commerce platforms has made it important for brick and mortar retailers to give their customers a reason to come back to the store.
With the number of mobile shoppers increasing every day and e-commerce continuing to gobble up more and more of the $22 trillion-plus global retail market, gamification is emerging as a highly effective conversion technology for turning web app visitors into loyal customers through the use of entertaining game design features.
In the last twenty five years, CamelBak’s core products – wearable water packs – have gone from being sold unit-by-unit off the back of a motorcycle to leading the market in outdoor hydration. Today those packs are joined by bottles, purification kits and other drinkware designed for cycling, ski and snow, running, mountain biking and a range of military and tactical applications.