Recycled, Upcycled, Downcycled, Circular – What’s the Difference?
PRecycled, upcycled, downcycled, circular - You'll see these terms used in marketing claims of all kinds. They can be a little confusing at first, and they can often be mistakenly used, one for the other. There are clear differences and some great examples of each in the marketplace.
Derek Sabori does his best to break down the difference and showcase some examples that I had at my disposal.
In addition to an explanation, below are some of the things discussed in the video:
NPR's Planet Money on Recycling: https://www.npr.org/transcripts/73989... and https://www.npr.org/2019/07/12/741283...
Terracycle to recycle everything - https://www.terracycle.com/en-US/
Preserve Gimme 5, #5 Recycling - https://www.preserve.eco/pages/gimme5...
Looptworks (Upcycling) - https://www.looptworks.com/
Rareform (Repurposed) - https://www.rareform.com/
For Days - Zero wast, circular - https://www.fordays.com/
Recover - Upcycled Yarns - https://www.recovertex.com/
Kozm - https://thekozm.com/
Volcom's Sustainability - https://www.volcom.com/pages/sustaina...