< Return to news

K2 Sports Upgrades B2B eCommerce With Emerald’s Elastic Platform

Emerald Holding, Inc. (“Emerald”) today announced that legendary ski, snowboard and winter outdoor equipment manufacturer, K2 Sports, has deployed Emerald’s Elastic Suite, a next-generation B2B ecommerce and digital merchandising solution.  The rollout of Elastic Suite signifies a major upgrade to K2 Sports’ wholesale ecommerce capabilities whose retailers can now virtually access K2 Sports’ multiple product lines via the latest digital merchandising technology resulting in a more strategic, streamlined and sustainable wholesale purchasing process.

“Elastic Suite is paving the way to quickly becoming known as the standard B2B ecommerce solution among brands and retailers; the addition of K2 Sports is indicative of this growing trend. To connect our industry-leading virtual wholesale merchandising technology with such an iconic and historic brand as K2 is an opportunity we greatly appreciate. Our entire team is highly energized to be working on their behalf.”

-Josh Reddin, EVP of Elastic Suite

Designed with Enterprise brands in mind

By deploying Elastic Suite, all of K2 Sports’ product categories and lines of skis, snowboards, helmets and apparel are now featured on a single platform featuring an intuitive virtual interface that allows wholesale buyers to strategically browse, sort, customize and complete orders. Custom digital catalogs also contribute to a more cost-effective and environmentally friendly B2B sales process and aligns with the sustainability values shared by both K2 and Emerald.

“For the benefit of our retailers, we’ve been anticipating an upgrade to our B2B sales process to best serve our brands for some time now and looked at many potential technology providers to assist us. We chose Elastic Suite because it’s both the most favored solution in the marketplace, as well as aligned with our goal of strengthening K2’s brand value with our retail partners all the way through to our consumers.” 

-Russell Giamarino, K2 Sports, IT Director

The rollout gives both K2’s B2B sales team and its large network of sports retailers full access to Elastic Suite’s offering of digital merchandising and virtual sales tools. The new technology platform supports all K2 branded alpine ski products, snowboard products, inline skates, LINE skis, RIDE snowboards, Atlas snowshoes, Tubbs snowshoes, Backcountry Access products, Madshus skis and Full Tilt ski boots. Regions covered by the deployment include K2 Sports markets in all of North America, the United States and Canada.

B2B How it Should Be

Elastic helps manufacturers, retailers and distributors adopt a more sustainable approach to B2B sales while achieving efficiency-driven cost savings and incremental sales growth. Sustainability and cost savings come through streamlined order entry, digital catalogs, resource optimization and inventory management. Increased sales revenues come through brand-specific retailer applications, sales rep tools, strategic sales planning, digital merchandising, product customization and assortment planning tools.

Emerald’s B2B technology serves clients representing hundreds of the world’s largest and most iconic brands in the outdoor, surf, cycling, sporting goods, apparel, lifestyle and footwear industries. In addition to K2, selected brands served include: The North Face, Patagonia, Rip CurlActive Brands, Volcom, Shimano, Scott Sports, New Balance, Boardriders, Puma, Reebok/CCM, O’Neill, Burton and Vans.