Common Thread Collective

Common Thread Collective is an eCommerce growth agency that exists to help entrepreneurs achieve their dreams. That’s been our mission statement since day one.

We focus on guiding $5M-$25M eCommerce brands to scale revenue profitability by leveraging our formula: Visitors x Conversion Rate x LTV = Sales. With an emphasis on strategy, our approach is thoughtful, tactical, and curated to meet each brand at the stage in their journey, especially direct-to-consumer businesses.

First as entrepreneurs ourselves growing businesses, we’d worked with agencies, paid for them, and argued over billable hours, ever caught in the tension of their hourly billing and our lightning speed expectations. The relationship would eventually deteriorate and we’d have to start over with another set. The process was broken, so we decided to change it.

Because we’re an agency of entrepreneurs, we uniquely empathize with our clients. Alongside the agency, we build and launch our own brands — currently operating three DTC businesses — which gives us a frontline playbook to bring learnings to our clients.

The “common thread” we found between successful entrepreneurs is the strength of their dreams. With teams dedicated to growing and scaling brands — across paid media to operations to full-service planning — we’re in the business of making dreams a reality.

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AIDA Framework: Advertising Philosophy 101

41 mins • 4 lessons Good ad creative sells products. So how do you create engaging Facebook ads that capture customer’s attention and converts to sales? In this course Taylor Holiday, CEO of Common Thread Collective and Co-Founder of ADmission will teach you the AIDA framework for ad creative that leads to ROAS (Return on […]

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