< Return to video

The Life Of A Rebel: Jon Wexler

Celebrity and influencer commerce has changed our industry in recent years. Jon Wexler is one of the true pioneers in this space. In this episode, Wex talks about how he revolutionized the field for Adidas and the lessons he learned along the way of working with Kanye (YEEZY), Beyonce and Pharrell Williams on his way to becoming sneaker royalty.


0:00​ Intro
1:45​ When Wex became an entrepreneur
6:09​ Moving to Adidas
9:16​ Finding an opportunity
13:03​ Permission to fail
14:49​ Celebrity commerce/marketing
17:19​ Advice to entrepreneurs
19:00​ The future of brand
21:11​ Jumping to Shopify
22:50​ Doing his life's work

Shopify's President Harley Finkelstein "The Life Of A Rebel" series talks with today's leading brand leaders - "Being an entrepreneur comes down to being a rebel: challenging the status quo, resisting conventional paths to success, and taking the road less travelled."