In this episode of The Life Of A Rebel we learn content creation strategies with one of the best in the world, Gymshark's Noel Mack. From the small business created by two kids to the billion dollar brand they’ve become, Gymshark has found a way to compete with and stay ahead of their competitors by creating engaging and compelling social media content. Creating content for your brand is one of the most effective ways to market and sell your online business’ products or services.
0:58 How Noel became Gymshark's CBO
2:04 Listening to your audience
3:40 Creating a community
6:11 Competing with the bigger brands
7:31 Starting from scratch
8:43 How Blackout originated
10:42 Protecting your community
12:00 Giving your customers the map
13:42 Creating for the times
14:59 The story of Homeshark
17:24 Words of inspiration for new brands
Shopify's President Harley Finkelstein "The Life Of A Rebel" series talks with today's leading brand leaders - "Being an entrepreneur comes down to being a rebel: challenging the status quo, resisting conventional paths to success, and taking the road less travelled."