< Return to video

In My Eyes: Iva Pawling, CEO and Co-Founder of Richer Poorer

In My Eyes is a series of lectures through the eyes of brand founders who turned their passionate creative lifestyle into a business. Filmed on location at the University of Southern California Marshall Business School’s Greif Center for Entrepreneurial Studies by Professor Mike West

About the Speaker: Iva Pawling is chief executive of Richer Poorer https://richer-poorer.com/, a San Juan Capistrano apparel company founded in 2010. Richer Poorer’s T-shirts, bralettes, socks and sweats are sold at more than 900 retailers around the world. Pawling and co-founder Tim Morse have owned the company twice, having sold it and then bought it back in 2016.

About Professor Mike West: Michael Akira West (Mike West) has been involved in the branded consumer product space for nearly 30 years. He founded 686® technical apparel in 1992 from a business plan as a student while enrolled in the USC Entrepreneur Program. Since then, he’s co-founded and owner of several other lifestyle business’s in the Fashion, Digital and Logistics industries including Matix, Westwell, MAEKAN and NRI Distribution, which is the largest North American 3PL provider in the Action and Outdoor Market. Mike has a BS from the University Southern California, EMBA from Pepperdine University, sits on the executive board of Snow Sports Industries America, is an Adjunct Professor at USC Marshall Business School and an avid Surfer, Snowboarder, Runner, Yogi and Explorer.