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In My Eyes: Amanda Chinchelli, Founder of Seea

In My Eyes is a series of lectures through the eyes of brand founders who turned their passionate creative lifestyle into a business. Filmed on location at the University of Southern California Marshall Business School’s Greif Center for Entrepreneurial Studies by Professor Mike West

About the Speaker: Amanda is the founder and lead designer of SEEA, a San Clemente California progressive women’s surf brand founded in 2011 . Seea is dedicated to the pioneering women who first braved the waves, and to every woman who has ever searched for a suit that is feminine, comfortable, and fun. An elegant mix of retro-modern shapes and contemporary colors and prints, Seea strikes the perfect balance between surf function and style. SEEA has recently released a short film SEA US NOW, inspired by African American beach culture and vintage surf culture collaborating with Textured Waves and Bethany Mollenkof https://www.theseea.com/pages/seausnow

About Professor Mike West: Michael Akira West (Mike West) has been involved in the branded consumer product space for nearly 30 years. He founded 686® technical apparel in 1992 from a business plan as a student while enrolled in the USC Entrepreneur Program. Since then, he’s co-founded and owner of several other lifestyle business’s in the Fashion, Digital and Logistics industries including Matix, Westwell, MAEKAN and NRI Distribution, which is the largest North American 3PL provider in the Action and Outdoor Market. Mike has a BS from the University Southern California, EMBA from Pepperdine University, sits on the executive board of Snow Sports Industries America, is an Adjunct Professor at USC Marshall Business School and an avid Surfer, Snowboarder, Runner, Yogi and Explorer.