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SoundCommerce: Tim Morse, Cofounder of Richer Poorer

Tim discusses building an omnichannel DTC brand and how to grow in a saturated market. Bralettes FTW!

In this episode you will learn from Tim:

  • How a high-growth apparel brand successfully expanded from wholesale to direct-to-consumer
  • Creative retail problem solving in the era of COVID
  • Transitioning from niche product categories to cross-category assortment and promotion
  • Transitioning from a 3PL warehouse to owned distribution center
  • Key DTC KPIs including contribution margin ROI analysis of marketing campaigns and decisioning on customer lifetime value (CLV)
  • Using ecommerce and DTC as demand signals for your wholesale buyers for omnichannel success