Tim discusses building an omnichannel DTC brand and how to grow in a saturated market. Bralettes FTW!
In this episode you will learn from Tim:
- How a high-growth apparel brand successfully expanded from wholesale to direct-to-consumer
- Creative retail problem solving in the era of COVID
- Transitioning from niche product categories to cross-category assortment and promotion
- Transitioning from a 3PL warehouse to owned distribution center
- Key DTC KPIs including contribution margin ROI analysis of marketing campaigns and decisioning on customer lifetime value (CLV)
- Using ecommerce and DTC as demand signals for your wholesale buyers for omnichannel success