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SoundCommerce: Majed Masad, Cofounder of Mejuri

Maj Masad discusses building a modern day direct-to-consumer jewelry company with Noura Sakkijha.

In this episode you will learn how Maj:

  • Pivoted from a career in finance and banking to found a consumer brand
  • Disrupted the archaic fine jewelry industry with a DTC model
  • Raised $29M in venture capital to fund Mejuri’s growth
  • Defines key DTC success metrics like repeat purchase rate, LTV/CAC, and CLV
  • Expands into global markets on a return-justified CAC
  • Employs a customer-focused retail store expansion strategy