Retail Gets Real: Inside Levi’s digital strategy
For a brand like Levi's, staying relevant for future generations can be a challenge. Technology and trends move quickly every day, which means even a 130-year-old company can't rest on its laurels. Being agile, pivoting to change, and giving customers what they want are all essential pieces of the puzzle. Marc Rosen, president of Levi Strauss Americas, discusses how the company uses data to understand consumers, drive personalization and solidify the brand’s role as a staple in American culture.