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CEOs Wear Sneakers: Sharifa Murdock

In this episode, Barney Waters welcomes to the podcast fashion expert and entrepreneur, Sharifa Murdock. Sharifa is the co-founder of Liberty Fashion & Lifestyle Fairs, a contemporary fashion and lifestyle trade show that curates forward-thinking brands and connects them with the industry’s top buyers. She is also the founder of ENVSN Fest, an event Sharifa started to inspire young women looking to pursue entrepreneurship, gain success, and be the best they can be.

In this new podcast, the K-Swiss team talks to the young entrepreneurs who inspire us, and who we can learn from as we find out what they do and how they did it. At K-Swiss we believe these entrepreneurs are the new heroes of culture, as more and more people aspire to build their own business and create their own futures. This has inspired our new brand mission; To inspire and outfit the next generation of entrepreneurs. The CEOs Wear Sneakers podcast is produced and broadcast from K-Swiss global Headquarters in the heart of Downtown LA, and is hosted by K-Swiss President Barney Waters and Global Marketing Director Patrick Buchanan.