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CEOs Wear Sneakers: Mike Cherman – Chinatown Market

In this episode K-Swiss talk to Mike Cherman, founder of streetwear brand Chinatown Market.  Mike talks about his previous brands, his successes, failures and lessons learned along the way. Based in Los Angeles, Chinatown Market is known for their graphic printed T’s, bootlegged logos and most recently, their IKEA dad cap.  Hypebeast once said ‘No trend is safe from Mike Cherman’, testament to his speed to pick up on what’s relevant in youth culture.