Pietra, the new platform that gives Creators the tools to bring a product line to life from start to finish, has formed a strategic partnership with one of the world's leading global talent, entertainment and sports companies, United Talent Agency (UTA). The creator economy champion and UTA officially launched a $500K Creator Fund that is helping support select talent in launching their own product lines and commerce brands using Pietra.
The Creator Fund will be used to help fund select talent pursue their dreams to launch their own product lines by using the suite of tools provided by Pietra's platform. The Creator Fund will allow them to launch their product lines in some of the fastest growing consumer categories like fashion, cosmetics, candles & fragrances, wellness, jewelry and more.
"Our mission as a company is to enable a future where a single Creator can launch the next best selling product line and commerce brand. Pietra is building a future where Creators get to keep creative and financial control of their own ventures. Thanks to Pietra's platform and UTA's leadership, Creators will get to focus on the creative side of the business while allowing Pietra to support the necessary infrastructure needed to produce a product line and sell it online," said Ronak Trivedi, co-founder and CEO of Pietra. "UTA is known for its impressive roster of talent and we cannot wait to begin learning more about the product lines and brands that we'll be able to launch as part of the Creator Fund."
Since its launch earlier this year, Pietra has been a launchpad for over 20,000 creative entrepreneurs who are using the platform to create their own brands and product lines. Currently, Pietra estimates that more than 70% of its users are women and first-time entrepreneurs. Pietra's Creator Hub makes creating a product line and setting up an online shop significantly easier. With one platform, a Creator can find suppliers, set up global fulfillment, and launch an ecommerce website in just a few clicks. Using Pietra, Creators now have the power to develop unique products with some of the best factories in the world and start selling online to their audience in under 90 days - traditionally, this would take years.
"We have deep conviction in the future of the creator economy. UTA's proven track record of helping launch and develop businesses for our clients, coupled with Pietra's infrastructure and technology, make this a great partnership," said Caroline Jacobs, Executive at UTA Ventures. "Our goal at UTA is to help the world's most inspiring people do what they do best and create greater impact in the world. With Pietra as a partner, we couldn't be more thrilled to propel our roster beyond influence and into the world of next-gen commerce."
Using the Creator Fund, Pietra and UTA plan to launch new brands together, and offer Creators limitless possibilities to engage with their audiences, monetize their passions and bring ideas to life.
To learn more about Pietra, visit: www.pietrastudio.com.