CommentSold, social commerce platform, and Lightspeed, cloud-based point-of-sale system, announced a strategic partnership to fuel boutique retailers' growth.
This partnership involves integration between the two platforms that provides brick and mortar retailers the opportunity to add social media as a selling channel. Lightspeed users can now take advantage of CommentSold's integrations with Facebook and Instagram, tapping into a huge market.
"This is powerful because CommentSold and Lightspeed are advocates for the same goal of enabling owners to grow their businesses," said Andy Smith, COO of CommentSold. "CommentSold provides a frictionless social shopping experience that allows stores to sell right on Facebook, Instagram, and personalized mobile apps. Paired with Lightspeed's scalable point-of-sale systems, these stores can now seamlessly sell everywhere, giving them a chance at competing in an ever-changing marketplace."
Venture capital firm Kleiner Perkins' 2018 internet trends report states that 78 percent of American consumers have discovered retail products to buy via Facebook. ROTH Capital Partners reports that 45 percent of millennials have purchased apparel products from brands they discovered on Instagram.
"This integration is a response to a need we've heard from our retail users," said Peter Dougherty, Lightspeed's Senior Director of Partnerships. "We are excited to offer our customers easy access to sell on social because it makes something that might have felt intimidating suddenly become attainable."
Users of Lightspeed and CommentSold will auto-sync inventory from Lightspeed to CommentSold. CommentSold then automates retail operations like invoicing and streamlines shipping and fulfillment for inventory sold on social.