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BSUR is an independent international agency based in Amsterdam (HQ), S‹o Paulo and Shanghai, serving global, European and leading local clients. We merge design, advertising _and activation to help brands become the most authentic, consistent and _inspiring versions of themselves they can be. _

Founded in 1995, weÕve built our own approach to branding: Concepting. Only brands stating a clear vision, or conveying a genuine, authentic mentality, will cut through: Ôbe as you areÕ. Strong concept brands create real fans, can adapt to change and even venture into new categories. The bestseller ‘Concepting’_, written by BSUR co-founder Jan Rijkenberg is published in 4 languages and lectured at several Universities, Academies and MBA programs.

BSUR consists of 50+ international talents from all continents and was _featured in ‘The WorldÕs Leading Independent Agencies’_, published by_ Campaign, in 2010, 2011, 2012 and 2014.

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