Blueshift, provider of the leading AI-Powered SmartHub Customer Data Platform (CDP), today released its "Benchmark 2022: Cross-Channel Marketing" report. The analysis took a deeper look at the elements of customer-centric marketing campaigns that increase engagement and drive growth. The study shows that campaign efficacy can be elevated through three key factors — cross-channel, personalized, and real-time delivery.
- Cross-channel: Triggered cross-channel campaigns have a 93% higher click-through rate than triggered single-channel campaigns.
- Personalization: Campaigns with 1:1 recommendations yielded a 50% higher open rate than those without.
- Real-time: Real-time cross-channel campaigns have a 500% higher conversion rate than cross-channel batch sends.
"Customer experience is today's competitive advantage. Yet consumer expectations have evolved, and marketers need to keep up. They can no longer send the same message to all consumers across one channel, at the same time," said Vijay Chittoor, Co-Founder and CEO of Blueshift. "In order to increase consumer engagement, marketers must meet their expectations for relevant, targeted, timely messages. Our survey provides quantitative data that clearly show cross-channel, personalized, real-time experiences perform best. Even incorporating one of these factors has proven to lift results, but layering all three together delivers the biggest impact."