Social commerce is an initiative that many brands around the world have already implemented within their broader marketing strategy. They have been seeing some success with it, and investments into this area are expected to increase in the coming years.
However, we’re still in the very early stages of social commerce. There’s still quite a bit the digital marketing industry at large still needs to learn and understand to effectively leverage it. 3D Digital recently surveyed 400 senior marketing leaders across several different sectors to gain a better understanding of this up and coming practice.
• Learn the importance, reasons, benefits, and challenges of investing in social commerce.
• Discover the different uses of social commerce by industry (retail, consumer packaged goods, financial services, and technology).
• Uncover current and future social commerce trends.