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GOODCon is a global digital experience providing attendees from the worlds of brands, non-profits, and culture with inspiring talks, immersive experiences, and a warm, inclusive community.

Event Listings

Using Transaction Data for Real-Time Research

Using case studies from subscription-based ecommerce and direct-to-consumer brands, Second Measure will highlight the ways marketers can use transaction data to understand consumer spending shifts and inform holiday strategies.

Growth in the Face of Disruption: Understanding the Evolving Drivers of Business Performance

In a year of major disruption, discerning the right levers for maximizing marketing effectiveness can be a challenging endeavor. To learn how to approach this challenge, join Adweek, in partnership with Analytic Partners, on December 1 for Growth in the Face of Disruption: Understanding the Evolving Drivers of Business Performance, a live virtual event.

Shopper Insights to Drive Your D-to-C Strategy: What Do Consumers Now Expect?

Join the webinar to hear from consumer research platform Attest for a nationally representative analysis of key d-to-c trends in the U.S., along with real-world examples of “good” d-to-c practices.

GOODCon is a global digital experience providing attendees from the worlds of brands, non-profits, and culture with inspiring talks, immersive experiences, and a warm, inclusive community.

Conversion Masterclass: How to Retain Your New Customers and Boost Your Online Sales

In this 60-minute training session, our experts Kelly Vaughn, founder of The Taproom, and Rhian Beutler, co-founder of Venntov, uncover why Conversion Rate Optimization (CRO) is crucial to every online business - and how to start using professional tactics to start growing your online sales today.

Holiday Email Marketing Masterclass: Live Teardown of Your 2020 Holiday Emails

In this 60-minute training session, our experts Kestrel Lemen, and Brian Krug from Seguno, will go through some last-minute strategies to give your holiday season a boost and set yourself up for success in 2021.

SEO Masterclass: How to Master Your SEO for the New Year and Maximize Conversions

In this 60-minute training session, our experts Kelly Vaughn, founder of The Taproom, and Rhian Beutler, co-founder of Venntov, will teach us how to start mastering SEO, including keyword research, titles, alt-text, meta descriptions, and more

Retail Innovation Week 2021

Across 5 days in early January, we will provide a platform where industry experts, emerging talent and PSFK researchers will come together to inspire our community to take advantage of the developing opportunities in retail.