First Insight Inc.

First Insight is the world’s leading provider of solutions that empower brands to incorporate the voice of the consumer into the design and merchandising of new products. Through the use of online consumer engagement the First Insight solution gathers real-time consumer data and applies predictive analytic models to create actionable insights which drive measurable value. Retailers manufacturers and brands use the First Insight solution to design select price and market the most profitable new products for reduced markdown rates and improved sales margins and inventory turnover. Customers include some of world’s leading vertically integrated brands sporting goods companies department stores mass merchant retailers and wholesalers.