The Hidden Secrets of Copywriting

1 hour 12 mins • 12 lessons

Write copy that sells. Engage your audience and convert them to customers.

When you’re marketing your brand through content, your choice of words can be the difference between a lifelong customer and someone who scrolls right past you.

This copywriting course makes sure that you grab people’s attention – and keep it. From headlines to product descriptions to ad copy, you’ll uncover the secrets of growing your business through killer content.

Your instructor is Ryan Carroll, a serial entrepreneur from California who has been bootstrapping different online businesses since 2016. He’s now a digital nomad living abroad, focusing on new startups and shooting content for both YouTube and Instagram.

• How to apply the four principles of great copywriting

• How to write website and ad headlines that captivate your audience

• How to write product descriptions that convert

• How to optimize your store, including calls-to-action, checkout text, and upsell offers

About Your Instructor

Ryan Carroll is a serial entrepreneur from California who has been bootstrapping different online businesses since 2016. He is now a digital nomad living abroad focusing on new startups and shooting content for both YouTube and Instagram.