Introduction to Social Media Strategy | Learn with Buffer

ABOUT THIS CLASS

Create a social media strategy that works with digital marketing strategist Brian Peters and Buffer in this 45-minute, straightforward class.

Whether you’re looking to foster brand awareness, increase website traffic, or drive sales, learn how to craft a simple social media strategy to achieve your goals on Facebook and Twitter. From finding your voice to paid advertising, Brian walks through his process for custom social strategies. Learn how to:

• Choose the right social platforms for your business
• Create and curate effective visual content
• Use tools like Buffer to schedule, analyze, and improve your posts
• Execute Brian’s 5-step Facebook advertising plan

After taking this class, you’ll be able to craft a custom social media strategy that will help you drive your business goals, foster authentic connections with your target audience, and achieve the results you want.

CLASS PROJECT
Share your social media strategy!

9 Videos (43m) – presented by Skillshare
Join Skillshare and get 2 weeks of Skillshare Premium Membership FREE. Unlock unlimited access to this Premium class along with thousands of classes taught by creators from around the world. No commitments. Cancel anytime.

ABOUT THE PRESENTER
Brian is a Strategic Partnerships Manager at Shopify, the best ecommerce platform that has everything you need to sell online, on social media, or in person.

Brian works closely on many marketing and partnerships opportunities at Shopify, video, content, email, product growth, platform, and more. 

Brian’s work has been featured in countless publications, including Fast Company, Forbes, Inc., Entrepreneur, and more.