Introduction to SEO: Tactics and Strategy for Entrepreneurs

ABOUT THIS CLASS

Do you want to know what 99% of companies, entrepreneurs, and marketers are missing out on?

Join “Wizard of Moz” Rand Fishkin for a dive into the heart of SEO. This 90-minute class shares actionable insights and tactics for optimizing your content and organically raising the online presence of your business and brand.

Bite-sized, easy-to-follow lessons cover:
• crafting an SEO strategy that “moves the needle”
• granular fundamentals for content optimization
• walk-through demos auditing a full site & specific posts

This class is perfect for entrepreneurs, small business owners, startups, freelancers, junior marketers, web designers, and copywriters eager to do SEO that matters! No prior experience or skills required.

How do you know this is the class for you? The best thing about SEO is that it’s not different for every type of site. The fundamentals covered in this class can be applied universally.

By the end, students are all invited to work on a project that can put all their learnings into action: sharing their own SEO strategy and optimizing a piece of content based on keyword research.

CLASS PROJECT
Optimize a blog post (or other piece of content) for SEO.

12 Videos (1hr 30m) – presented by Skillshare

Join Skillshare and get 2 Weeks of Skillshare Premium Membership FREE. Unlock unlimited access to this Premium class along with thousands of classes taught by creators from around the world. No commitments. Cancel anytime.

ABOUT THE PRESENTER
Rand Fishkin is the founder of SparkToro and was previously cofounder of Moz and Inbound.org. He’s dedicated his professional life to helping people do better marketing through the Whiteboard Friday video series, his blog, and his book, Lost and Founder: A Painfully Honest Field Guide to the Startup World.