Email Marketing Essentials: Measuring Impact with Metrics

ABOUT THIS CLASS
Join MailChimp‘s Chief Data Scientist John Foreman to learn about the email marketing metrics that can help you — the small business owners, freelancers, and startup teams — accomplish your business goals.

This class is an overview of smarter, more relevant ways of approaching email metrics — and is specifically designed for those wary of numbers!

Key lessons cover:
• basic metrics to consider
• key metrics by email type
• ways to test and optimize campaigns

You’ll leave this class with a healthy and strategic understanding of how to approach and understand the data that exists in your emails and your email service provider (ESP).

Whether you’re just starting with email marketing, growing your list, or looking to improve your the impact of your next campaign, use the frameworks in this class to make the most of email!

CLASS PROJECT
Optimize an unread marketing email in your inbox.

8 Videos (35m) – presented by Skillshare
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ABOUT THE PRESENTER
John Foreman leads MailChimp‘s data science team. He’s the author of Data Smart: Using Data Science to Transform Information Into Insight and writes a blog called Analytics Made Skeezy.

He’s also a recovering management consultant who’s done a lot of analytics work for large businesses (Coke, Royal Caribbean, Intercontinental Hotels) and the government.