60 Seconds of Sustainability #4 – Developing a sustainability program
These things take time, that’s for sure. Time, effort, resources…but there’s another thing a good sustainability program takes…heat from all angles. Think Grilled Cheese.
When your brand is applying sustainability heat from the top down (ahem, CEOs, board members) AND heat from the bottom up (you, me, your customers, the community, the industry; you know stakeholders), then and only then will get get that perfectly melted sandwich. The kind a good panini press will deliver - That's the Grilled Cheese Effect 😎👍🏽.
How’s your program coming along? No time to waste, that’s for sure.