Why aren’t we seeing results from our PR campaign?
Jim Tseng3 Answers
Bill Byrne answered 4 years ago
No easy answer.
Start with an audit. Is this really something that gets covered?
Does your PR pass the smell test? Is it news to the media, or just news FOR your brand.
Is your story compelling? Is it easy for the media to tell? Is it something the media covers regularly?
And did you give your team enough time to deliver results? Months, not weeks is the new normal.
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