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The Ecommerce Playbook: Why Do We Sell So Much Stuff On Sundays?

For most of our brands, Sunday’s are drastically outperforming any other day of the week for sales revenue. But, before I make any sweeping generalizations about consumer behavior to come up with my answer as to why – it begins with looking at the numbers and the data.

The first step to solving a problem is understanding the problem.

So on today’s episode of the Ecommerce Playbook, I share the strategies our team is using to break down the question, in search of the answer.

Week-over-week, join Andrew Faris — CEO of 4x400 — where he shares the real-life numbers, struggles, and everything in between when running multiple ecommerce businesses.

4x400 is an ecommerce holding company that acquires, launches, and grows DTC brands (owned by Common Thread Collective). That means you’ll get to go behind the scenes into the raw truths. Even if it sounds crazy, this is the unpolished story: from failures to successes, from “the high highs to the low lows.” Let’s take this journey together.