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SoundCommerce: Nonie Creme, Cofounder of BeautyGarde

Nonie Creme discusses the launch of her latest consumer brand and first digitally native DTC ecommerce company, BeautyGarde. TL;DR nails and lashes!

In this episode you will learn from Nonie:

  • How this beauty industry pioneer disrupted the masstige and luxury cosmetics industries
  • How to catch the attention of Karl Lagerfeld
  • Key considerations for search and social media
  • Focusing on customer lifetime value to build a successful DTC brand
  • Differentiating personalized customer experiences from first click to doorstep unboxing
  • Understanding the new online luxury shopper experience