Nonie Creme discusses the launch of her latest consumer brand and first digitally native DTC ecommerce company, BeautyGarde. TL;DR nails and lashes!
In this episode you will learn from Nonie:
- How this beauty industry pioneer disrupted the masstige and luxury cosmetics industries
- How to catch the attention of Karl Lagerfeld
- Key considerations for search and social media
- Focusing on customer lifetime value to build a successful DTC brand
- Differentiating personalized customer experiences from first click to doorstep unboxing
- Understanding the new online luxury shopper experience