SoundCommerce: Nonie Creme, Cofounder of BeautyGarde

Industry Resource

4 years ago

589 views

Nonie Creme discusses the launch of her latest consumer brand and first digitally native DTC ecommerce company, BeautyGarde. TL;DR nails and lashes!

In this episode you will learn from Nonie:

How this beauty industry pioneer disrupted the masstige and luxury cosmetics industries
How to catch the attention of Karl Lagerfeld
Key considerations for search and social media
Focusing on customer lifetime value to build a successful DTC brand
Differentiating personalized customer experiences from first click to doorstep unboxing
Understanding the new online luxury shopper experience