SoundCommerce: Majed Masad, Cofounder of Mejuri

Maj Masad discusses building a modern day direct-to-consumer jewelry company with Noura Sakkijha.

In this episode you will learn how Maj:

• Pivoted from a career in finance and banking to found a consumer brand
• Disrupted the archaic fine jewelry industry with a DTC model
• Raised $29M in venture capital to fund Mejuri’s growth
• Defines key DTC success metrics like repeat purchase rate, LTV/CAC, and CLV
• Expands into global markets on a return-justified CAC
• Employs a customer-focused retail store expansion strategy