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Resilient Retail: Igloo

Igloo has built brand loyalty that spans generations. Now, they’re cooler than ever.

Founded in the 1940’s, Igloo was the world’s first recreational ice chest. Seeing one today may give us a warm nostalgic glow - but the brand is all about keeping things cool. Brian Garofalow is the Chief Marketing Officer at Igloo. An experienced ecommerce marketer, Brian’s focus with Igloo is less about building brand awareness (about 90% of households already know the Igloo name) and more about dialing in how Igloo’s many sales channels can play nicely together. Listen in to hear how Igloo is pursuing a new DTC approach, and how innovative designs and partnerships are keeping things fresh.


Kristen LaFrance is the host of Shopify's Resilient Retail series. Prior to joining the Shopify team, she hosted two eCommerce podcasts: Playing for Keeps and eComm Noms. As the official mayor of DTC Twitter, Kristen is an expert on omnichannel customer retention and helping online and offline brands connect with customers, craft remarkable experiences, & build resilience for long-term success.

Retail business owners have resilience in their DNA. From real stories of struggle and breakthrough to the insights your retail business needs right now, find inspiration, take action, and make your business future-proof.