How are consumers in the United States different from consumers in Europe or China? Do they have different expectations? And if so, what’s causing those differences? To answer those questions and more, Kate Ancketill, CEO and founder of GDR Creative Intelligence, joins the Retail Gets Real podcast team from NRF 2020 Vision: Retail's Big Show. GDR is a U.K.-based retail innovation consultancy that offers an international perspective on retail, making it a welcome presence at NRF 2020 for many growth-oriented retailers.
Retail has transformed dramatically over the 22 years that GDR has been in business, but one thing hasn’t changed: It all comes back to making sure that customers' needs are being anticipated and met.
Listen to the full episode to learn more about how technology is shaping consumer behavior, how retailers are responding worldwide and what the growing “loneliness economy” looks like.