How Pinterest aids in shopping and discovery

For millions of people around the world, Pinterest is the first stop on their retail journey — it’s a place to discover, get inspired and personalize. For retailers, Pinterest is an opportunity to engage with customers earlier and more often, well before a transaction takes place. To learn more about how brands of all sizes are taking advantage of this social media platform, the Retail Gets Real team chats with Amy Vener, the head of retail strategy at Pinterest.