Business of Hype: Jerry Lorenzo

Business of HYPE is a weekly series brought to you by HYPEBEAST Radio and hosted by jeffstaple. It’s a show about creatives, brand-builders and entrepreneurs and the realities behind the dreams they’ve built. For the Season 4 premiere, Jeff sits down with Fear of God founder and recent Nike collaborator Jerry Lorenzo.

Jerry begins the episode with a deep dive into his collaborative line with Nike, from detailing the process itself, to navigating the sportswear giant’s work culture, and having to develop a Sixth Collection worthy of a Nike sneaker. The Los Angeles-based designer then takes a step back to recount his previous career moves, including his time as a club promoter and working for Kanye West. Along the way, Jerry and Jeff school us on the importance of creating solutions, selling a perspective, overcoming fears, welcoming change, and family.

This episode features references to the following:

2:00 – Sixth Collection and Nike collaboration
8:33 – Nike Basketball & Nike Sportswear
10:40 – Leo Chang for Nike Basketball
11:00 - Nike Sportswear
15:28 – Jerry’s design studio
18:00 – Collaborating luxury and streetwear brands
27:33 – Life Before Fear of God
27:50 – Matt Kemp, Los Angeles Dodgers
29:44 – Details his resume history
32:22 – Jerry Manuel
40:26 – Jared Leto
44:32 – Kanye West
53:49 – Justin Bieber
61:27 – Meek Mill