Klaviyo, a leading customer data and marketing automation platform, today announced a partnership with leading virtual behavioral healthcare company Talkspace. The initiative, aimed to support entrepreneurs during the busiest time of their year, enables Klaviyo customers to access flexible online, unlimited digital therapy via text, video, and audio.
"The holiday season is always stressful for entrepreneurs and businesses, but the past two years have been unlike any other," said Jenny Dearborn, chief people officer at Klaviyo. "Businesses are facing impossible challenges -- supply chain issues, labor shortages and more. Our hope is that this partnership will help our customers prioritize their own self-care routines and mental health -- so they're not just taking care of their customers, they're taking care of themselves, too."
Overall, holiday sales represent from 20 to 30 percent of annual retail sales each year, and 72 percent of entrepreneurs are directly or indirectly affected by mental health issues, according to a study by the University of California Berkeley. With this partnership, Klaviyo and Talkspace hope to bring valuable resources to entrepreneurs and small businesses.
"We at Talkspace understand the unique challenges entrepreneurs face, including feelings of burnout and isolation that have only intensified during the pandemic. By partnering with Klaviyo, we're looking to pay it forward to entrepreneurs by giving them free and convenient access to therapy during an already-stressful holiday season," said Erin Boyd, Chief Growth Officer, Enterprise, at Talkspace. "In doing so, we hope that business owners can prioritize themselves just as they prioritize their business and reap the life-changing benefits that therapy can offer."
Select businesses who register through the Klaviyo platform will be able to access two months of free therapy on Talkspace, on a first come, first served basis. For more information about the partnership, visit http://talkspace.com/klaviyo.