Callaway Drives Efficiency into Their Business with Centric PLM

Callaway Golf, an unrivaled tech-enabled golf company delivering leading golf equipment, apparel and entertainment, has selected Centric Software®'s Product Lifecycle Management (PLM) solution, Centric PLM, becoming the 500^th customer. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source, and sell products such as apparel, footwear, sporting goods, furniture, home décor, personal care, food & beverage and luxury to achieve strategic and operational digital transformation goals.

Callaway Golf, founded in 1982, features a portfolio of global brands including Callaway Golf, Topgolf, Odyssey, OGIO, TravisMathew and Jack Wolfskin. Through an unwavering commitment to innovation, Callaway manufactures and sells premium golf clubs, golf balls, golf and lifestyle bags, golf and lifestyle apparel and other accessories, and provides world-class golf entertainment experiences through Topgolf, its wholly-owned subsidiary.

VP of Global Operations and Development, Apparel & Soft Goods at Callaway Golf, Jeff Cross says, "Centric PLM will drive increased efficiency into our product development process. We create a wide variety of products in diverse categories, and this is going to enable greater efficiencies across our multi-branded apparel, footwear, and accessories. These products require distinctly different workflows and Centric is an exceptional technology solution to handle the vastness and complexity of our global business."

"I am delighted to welcome Callaway, a thriving, innovative company as our 500^th customer!" says Chris Groves, President and CEO of Centric Software. "We are gratified that Callaway has chosen Centric PLM as their digital product development foundation. On this historic occasion we are grateful to them and to all our customers who have placed their trust in us. We anticipate a fruitful partnership in the years to come."