Snowsports Industries America

SIA’s mission is to help the winter outdoor community thrive. SIA is here to serve you, and we are focused on providing the highest value to our members, to help them navigate our constantly evolving and complex marketplace, and get their businesses in fighting shape. Our six pillars of advocacy, consumers, education, inclusion, insights and participation give our members opportunities to drive their businesses forward.

We’re an industry and an economic powerhouse, all bound together by our love of winter outdoor. Winter is the season that is the basis for our livelihoods, it drives our passion and has helped form the lifetime relationships that we have throughout the global community. It is why we do what we do. Join us! We Are United By Winter.