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Data Shows Smaller Discounts, Fewer CTAs Lead to Better Sales During Black Friday
Ecommerce brands around the world are preparing their Black Friday-Cyber Monday campaigns to take advantage of the biggest sales season of the year. However, while they’re planning their perfect copy and the biggest discounts they can give, a new report suggests that they may need to take the opposite approach: fewer words, and smaller discounts, […]
Data Shows Ecommerce Brands are Adopting, Finding Success with Web Push Messages
As ecommerce brands prepare their marketing promotions for the 2021 holiday season, a new report suggests they should use web push messages as part of their mix to drive greater sales. Omnisend‘s research discloses that the average conversion rate for web push messages—which appear when a browser is open on any type of device—is 35.7%. […]
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