Mapp
Marketers and data specialists should be able to focus on what will make a difference for their business, instead of spending all their time taming the technology behind it. With the insight-led customer engagement platform Mapp Cloud, they can focus on what really counts – and the exciting insights that come with it. Thanks to customer intelligence and marketing analytics, companies can easily and effectively gain data-driven customer insights across all channels in order to trigger highly personalized marketing activities. Customers benefit from AI-supported forecasting models that enable targeted and self-optimizing cross-channel campaigns. Automated messages are sent via the most suitable marketing channel, at the right time, with the optimal contact frequency. Thanks to advanced one-to-one personalization, the highest levels of engagement and long-term customer loyalty are achieved.
Mapp’s digital marketing platform helps more than 3,000 companies break away from the pack by uncovering missed opportunities, including Argos, Ella’s Kitchen, Expert, Freesat, Lloyds Banking Group, MyToys, Pepsico, Quint and The Entertainer.
Specialties: Web Marketing, Data Management Platform, Marketing Automation, Email Marketing, Lead Generation, Mobile Marketing, Campaign Management, Social Media Marketing, Campaign Creation, Customer Acquisition, and Customer Engagmenent
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Building a Direct-to-Consumer Strategy
The international provider of insight-led customer experiences, Mapp, and the world’s fastest-growing commerce platform, VTEX, launched the interactive guide “Retail vs. DTC – An Informative Guide to Direct-to-Consumer Marketing” as a part of their partnership:https://mapp.com/guide-to-direct-to-consumer-d2c-marketing/ The interactive DTC guide is free of charge and is aimed at manufacturers, retailers, eCommerce brands, and agencies – with a truly […]
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