Pandemic Effects: What’s Next in Shifting Consumer Priorities
How consumer behavior and spending habits will change as COVID restrictions ease
Consumer buying habits have understandably shifted since March 2020, as some spent more time on screens, restructured their schedules and budgets, and learned to connect differently. Now, certain consumer behaviors are becoming long-term trends that here to stay, even as we move through and eventually past the pandemic.
As advertisers adjust to the new ways consumers scroll, search, and shop, IAS ran a new study exploring the priorities and influences affecting consumer purchases. We found...
• 89% of consumers say their spending will increase or remain the same in the next year
• 79% of consumers will use online channels to research information on products and services available
• 57% of consumers prefer to see ads on safe, reputable sites or alongside relevant content