Using Transaction Data for Real-Time Research

A Look at Ecommerce and DTC Companies

Thu, Nov 19, 2020 3:00 PM EST (12:00 PM PST)

For faster insights, marketers rely on transaction data to support real-time analyses on consumer behavior and company performance. Marketing leaders across all categories are gaining an edge with competitive intelligence, consumer insights and growth strategy insights derived from billions of anonymized consumer purchases. 

Using case studies from subscription-based ecommerce and direct-to-consumer brands, Second Measure will highlight the ways marketers can use transaction data to understand consumer spending shifts and inform holiday strategies. You’ll find out how to answer questions like:

• How does my brand’s sales growth benchmark against competitors?

• Where else are my brand’s customers spending within the industry?

• What U.S. regions will provide the greatest opportunity for strategic growth?