SoundCommerce: Tim Morse, Cofounder of Richer Poorer

Industry Resource

4 years ago

602 views

Tim discusses building an omnichannel DTC brand and how to grow in a saturated market. Bralettes FTW!

In this episode you will learn from Tim:

How a high-growth apparel brand successfully expanded from wholesale to direct-to-consumer
Creative retail problem solving in the era of COVID
Transitioning from niche product categories to cross-category assortment and promotion
Transitioning from a 3PL warehouse to owned distribution center
Key DTC KPIs including contribution margin ROI analysis of marketing campaigns and decisioning on customer lifetime value (CLV)
Using ecommerce and DTC as demand signals for your wholesale buyers for omnichannel success