Sustainable Fashion? Triple Bottom Line? Here’s what to ask of your favorite brands.
What should you be looking for in corporate sustainability messaging (and commitments) from your favorite brands? What can give you confidence that a fashion brand isn’t greenwashing their messages, or dangling mediocre marketing claims of “eco- this”, or “eco-that” in front of you to win your loyalty?
I addressed that very question in a recent blog post at www.theunderswell.com/post/sustainable-fashion-here-s-what-to-ask hoping to offer you some insights into best practices, with links to examples.
Got questions? Hit me up! Let’s keep learning.
Shout out some highlighted examples by Patagonia, Volcom, adidas, Levis @thekozm, Stella Mccartney, REI, Picture Organic Clothing .