Analytics & Authenticity on Instagram: Crafting Your Digital Presence

ABOUT THE CLASS
Make yourself known on Instagram with this 45-minute class with designer and illustrator Sophia Chang. You’ll follow along as Sophia walks you through how you can build your personal brand on Instagram — covering everything from photo editing to analytics and community engagement on her favorite platform.

You’ll start by identifying your own passions by category, then you’ll zero in on how to:

• represent those passions through photography
• engage the communities around them on Instagram
• interact with them in a meaningful way
• set goals for growing your following
• track your growth through analytics

With tips on maintaining your authenticity throughout, this class is great for anyone looking to get their work or their personal brand out there in a creative, authentic way by leveraging the power of Instagram. By the end of this class, you’ll have your own perfectly crafted online presence to share.

CLASS PROJECT
Introduce your Instagram!

9 Videos (45 min) – presented by Skillshare
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ABOUT THE PRESENTER
Sophia Chang hails from the borough of Queens, New York. An avid and energized spirit, active in the art & design community. She works in all mediums of creative matter, from printmaking, apparel, websites, graphic design, illustration, consulting, curation and more.