The Truth (About VANS) And Other Lies

Vans has grown from a small Southern California footwear manufacturer into a global lifestyle brand rapidly approaching $3B in annual sales. What has Vans learned along the way about honoring its roots while expanding its business opportunities? How does Vans keep its culture-led brand strong as hundreds of employees become thousands, as a dozen countries representing its products become more than 80? Fourteen-year Vans veteran and Global Brand President Doug Palladini sheds some light…

Filmed at Assembly in Las Vegas on February 2018. The Assembly conference is part of the Agenda, Capsule and Liberty Fairs shows.